Geoffrey A.Moore – Crossing the Chasm (Rev. Ed.)
Geoffrey A.Moore – Crossing the Chasm (Rev. Ed.)
Geoffrey A.Moore – Crossing the Chasm (Rev. Ed.)
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Description
The author is Geoffrey A.Moore.
The guide created a new game plan for marketing in high-tech industries. The Chasm is crossed. The bible is used to bring cutting-edge products to larger markets. New insights into the realities of high-tech marketing are provided in this edition. Anyone with a stake in the world’s most exciting marketplace should read it.
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