Jeremy Kourdi – Business Strategy

The future success or failure of a business is determined by the effectiveness of a strategy. There are a lot of strategic decisions that were ill-conceived, poorly organized and thus disastrous. The guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation through to implementation and innovation.

Understanding where you are now, where you are heading and how you will get there is what strategy is about. There is no room for confusion or timidity. Managers at all levels of the organization will determine how the vision can be transformed into action, even though the CEO and the board decide a company’s overall direction. Everyone is involved in strategy.

Difficult choices include which customers to target, what products to offer, and the best way to keep costs low and service high. Constantly changing business conditions can bring risks. After business strategy has been developed, a company must remain alert to change and view strategy as an ongoing and evolving process.

Getting it right is fundamental to business success and the message of this guide is simple.