Mark J.Barrenechea – E-Business or Out of Business
Mark J.Barrenechea – E-Business or Out of Business
Mark J.Barrenechea – E-Business or Out of Business
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Description
Mark J.Barrenechea – E-Business or Out of Business
MARK J.BARRENECHEA – E-BUSINESS OR OUT OF BUSINESS
Mark Barrenechea, senior executive in Oracle’s Customer Relationship Management division, gives a view on what companies need to know about making the etransformation in this text. Information is the key to success in any organization, even though technology and its increasing development makes the future unpredictible. Every business needs effective management and easy access to information in order to survive. The book covers all aspects of the customer relationship, from supply, manufacturing and sales processes, and looks at the internal processes that need to change if businesses are to operate effectively in the new economy.
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