McGraw-Hill – Briefcase Books – Manager’s Guide to Strategy
McGraw-Hill – Briefcase Books – Manager’s Guide to Strategy
McGraw-Hill – Briefcase Books – Manager’s Guide to Strategy
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Description
McGraw-Hill – Briefcase Books – Manager’s Guide to Strategy
MCGRAW-HILL – BRIEFCASE BOOKS – MANAGER’S GUIDE TO STRATEGY
It was translated into 16 languages. All managers should read the Briefcase Books series.
Managers of all levels can use a little brushing up now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.
The best strategies match an organization’s capabilities with its customers’ needs. The manager has a guide to strategy. The show shows managers how to analyze a firm’s position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It describes techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise to the benefit of both a company and its customers.
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