Michael E.Porter – What is Strategy
Michael E.Porter – What is Strategy
Michael E.Porter – What is Strategy
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Description
MICHAEL E.PORTER – WHAT IS STRATEGY
Dynamic markets and technologies have called into question the viability of competitive advantage. Managers are under pressure to improve productivity, quality, and speed. Dramatic operational improvements have resulted, but rarely have they translated into sustainable profitability. The tools have replaced strategy. In his five-part article, Michael Porter explores how that shift has led to the rise of mutually destructive competitive battles that damage the profitability of many companies. Managers move further away from viable competitive positions as they push to improve. Porter says that operational effectiveness is not enough because its techniques are easy to imitate. The essence of strategy is to find a unique and valuable position in a system of activities that are more difficult to match.
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