When to confront and when to retreat, how to assess risk and opportunity, how to seize opportunities, and how to knock out the competition are all covered in this course.

There are examples throughout the text. There is an extensive appendix of practical guidelines.

The key to survival and success is to learn how to change your company. There are clear strategies in the new book for changing your company’s strengths and wrong-footing your competitors. He shows you how to assess risks and seize opportunities, and how to knock out the competition, using real-life case-studies and examples.

Review

During the growth phase of a company, managers need to be able to keep changing gears, sometimes from one hour to the next, the managers who learn to enjoy those gear changes are the managers who thrive. To prepare managers for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully, Manage to Win is perfectly positioned. The premise is correct. The former CEO of BBC America is Paul Lee.

Winning management strategies have once again been captured byNorton Paley. He took a complex set of concepts and made them easy to understand for a busy manager. All of the pitfalls a manager would face without this wonderful insight are removed by the plain English approach ofNorton. The book is a must have for any manager. Edward J. Fred is the CEO and President ofCPI Aerostructures, Inc.

Whether it is a Fortune 500 corporation, an organic iced tea company, or a corner deli, leading an enterprise can be both exhilarating and frightening. PaleyNorton’s insights on anticipating and outflanking the competition could prove valuable to a manager facing key decisions. Honest Tea is #117 on Inc. Magazine’s 500 Fastest Growing Private Companies.

Norton Paley has written a book that is relevant to today’s leader. He combines new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world. The Vice President of the Emerging Commercial Markets Group is Warren D. Krug.

About the author.

Over the course of twenty years, PaleyNorton has lectured to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is a columnist for The Management Review and author of four books on marketing.

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