OZ SHY – HOW TO PRICE

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest in pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book can be used as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. The book is accessible to readers who have had more training in economics, as well as to readers with a limited knowledge of these fields. Most pricing models are first demonstrated by numerical examples and then extended to more technically-oriented readers.

REVIEW

The book provides an introduction to the art of pricing. The strength of the book lies in its choice of topics to be covered and accessibility to a wide range of audiences from advanced undergraduates to practitioners who may have limited technical knowledge. In particular, the coverage of the book on yield management truly stands out, where Oz Shy offers a very elegant, intuitive, and simple presentation of dynamic pricing techniques with capacity constraints that have been widely used in the airline and hotel industries. The book is the best single source for anyone interested in this broad topic of practical importance.

The exposition of a longstanding issue: how to price was provided by Oz Shy. The toolkit is designed to help you understand yield management and pricing strategies. The comprehensible yet rigorous style, its original focus and varying levels of mathematical formalization, as well as the novel use of computer algorithms make this book an extremely useful instrument not only for teachers and students in economics, management, and marketing, but also for practitioners and business people.

A valuable book for both students and practitioners, it will be a key reference for anyone working in the field. The author has made important contributions to industrial organization.

The introduction to the state of the art of strategic pricing is given in How to Price. The book is suitable for students in economics and managers who make pricing decisions. The book is the first of its kind at the targeted level.

Oz Shy’s book offers an up-to-date, economically sophisticated, and highly practical guide to pricing. Hal Varian is a professor at the University of California, Berkeley.

This is a must-read for all economists. It has a lot of exciting pricing issues and solutions. It is very useful to graduate economists, practitioners and researchers. It is a reference for different types of pricing. It provides a way for those trying to apply the concepts in practice. The usefulness of applying economic concepts to pricing has been shown by Oz Shy.

The book has a description.

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest in pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.

How to price Oz Shy.

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