W.Chan Kim, R.Mauborgne – Blue Ocean Strategy
W.Chan Kim, R.Mauborgne – Blue Ocean Strategy
W.Chan Kim, R.Mauborgne – Blue Ocean Strategy
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Description
W.CHAN KIM, R.MAUBORGNE – BLUE OCEAN STRATEGY
The business world has a new guru. There is a blue ocean strategy. You thought you knew everything about competing in a crowded market place. According to a study of 150 strategic moves over a hundred years and thirty industries, lasting success comes from creating blue oceans: undiscovered new market spaces ripe from growth. The business world has caught on to the fact that companies around the world are creating their own blue oceans. Over one million copies have been sold around the world. There is a blue ocean strategy. It is quickly becoming a must read for smart business readers. Did you catch the wave?
W.Chan Kim is the author of Blue Ocean Strategy.
R.Mauborgne, Blue Ocean Strategy, is available for download.
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