Converted – Clients From Scratch

Leadpages hosted 9 master coaches and marketers in a virtual summit.

The day-long conference covered everything from the foundations of a personal brand to sales techniques for premium programs, and was aimed at helping coaches, consultants, and service providers explore how to sell professional services online and book clients.

If you missed out on the live event, we pulled together some of the un-miss-able highlights.

The highlights from Converted.

Go ahead.

Greg Faxon chose a niche.

Nancy Marmolejo explains how to uncover your personal brand.

Ramon Ray shows how to become a celebrity CEO.

The Power of Emotion is written by Talia Wolf.

Bryan Harris talks about lead magnets that convert prospects into clients.

Facebook DFY Content is New Client Frenzy.

Get Long-Term Clients and Steady Predictable Income.

Higher Paying Clients can be Enrolled.

It’s possible to convert on the site.

Over time, uncover your niche.

There are benefits to focusing on a narrow specialty or segment of the market. You don’t have to know what to focus on during the first few years of your business.

Is it a good idea to choose a niche? Don’t do it at night. If you want to pivot your brand right away, gauge interest and validate the market demand slowly.

Over time, the most successful service providers allow their market focus to develop. It’s a good idea to find something that will appeal to a specific audience. Clarify who you serve, what you help with, and how you do it. Don’t guess, test. Rather than a puzzle to solve in your own head, treat your niche like a series of experiments.

Word-of-mouth marketing won’t get you far in your business.

A website that attracts the right audience and pre-qualifies them to work with you is a must.

Keep your website simple and focused on converting visitors into leads and clients. Use a take action, revise later approach to your website content, beginning with better images, a few pages, and opt-in opportunities to claim your free lead magnet.

Take the ideas from the Converted sessions and put them into your website. Use emotional triggers as the foundation for your copy and images, and showcase your primary niche throughout your site. You can use pictures of you on your website to show off your personality and expertise.

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