Have you seen a customer back out of a deal at the very last minute?

Have you seen your customer ready to sign up? When customers do that, do you feel like ripping your hair out?

When a sale falls apart, it’s extremely frustrating!

It is frustrating that you don’t know when the sale fell apart. Your product or service is good for your customer. You have done everything to get them interested and ready to buy.

They shift and walk away despite being interested in what you are selling. You can always count on a’sure sale’ to slip through your fingers. What prevents customers from buying? What are the reasons why they can’t move ahead? What is happening in your customer’s brain?

And are you losing tons of business because you don’t know how the customer’s brain works?

The customer’s brain is very similar to the conveyor belt at the airport.

Did you ever wait for your luggage at the airport? Would you leave the airport without taking your bags off the conveyor belt? You get tense if there is only one bag missing. You don’t know what to do.

Your customer has the same brain as that conveyor belt.

If you don’t get those. There are bags. The bags go round and round. Even one. There is a bag. The sale can be stopped if left behind. If you don’t know what the bags look like, how are you going to take them off?

Introducing The Brain Audit Kit

The Brain Audit Kit

The Brain Audit Kit is a complete system that enables you to understand what’s going on inside the brain of your customer. It’s a system that is based on a deep understanding of how our mind works.It shows you the bags inside your customer’s brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is not necessary.

Pushiness creates an unnatural situation. The Brain Audit does not teach you how to use mind tricks. It is not a system of force. It does not make the customer want to buy against his or her will.

It shows you how to get the attention of a customer.

It shows you how to pay attention. It shows you where the attention is diverted. It takes you through a series of steps that we all take on a daily basis when buying products or services.

It shows you a step-by-step method and gives you a list of things to do.

What is the iffiness factor?

If you were to ask someone to critique your website, your presentation or your business cards, they would simply give you an opinion. The opinion will vary from person to person. You are confused by this variation.

You don’t know if your marketing message is working or not. If you had a clear set of guidelines and benchmarks, you could vastly improve your results.

How do you know if your website is working? Is it possible to know in advance that your presentation will wake up your audience? You can see for yourself what is missing and what is working with the guidelines provided by the Brain Audit.

You will have consistent results with The Brain Audit. There are three reasons why you will get consistent results.

There is a reason. There is a system behind the Brain Audit. It is not random. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Reason 2. It is not a magic trick. We use a decision-making pattern everyday. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Reason 3. Fix the mistakes and improve attraction and conversion.

So what’s in The Brain Audit Kit? And how can it help you?

There is a small preview of The Brain Audit Kit.

The brain goes through decision-making. Do you often wonder what your customer is thinking? The thought process should be left to chance and the customer should walk away. Customers don’t want to leave. They want to buy something from you. How does the brain make decisions? What causes it to be confused?

Is the brain a conveyor belt? Does the brain process thoughts step-by-step? Would you believe it was random? The Brain Audit can help you understand the predictability of a buying sequence. When you understand how the conveyor belt concept works, you will see that your brain follows this sequence no matter what product or service you are buying.

There is a hidden Trigger. Everything you have learned will be turned on its head by this one factor. Readers have changed their way of thinking, their websites have changed, and their business cards have changed after they learned about this simple Trigger. The curiosity of the brain is activated when you use thistrigger. If customers start asking questions, invite you to tell them more.

The utility of solutions. Most of us believe in talking about benefits and solutions. If benefits and solutions are placed out of the sequence, they fail miserably. Where do you place your benefits? And why?

Getting the customer’s attention. The main goal of getting attention is to flag a customer down. If you don’t know what gets their attention in the first place, how are you going to do that? The Brain Audit shows you how to get their attention. You can go ahead with the sale with this response.

Testing and targeting. Targeting is the most important factor in marketing. How do you target? How do you target when you have so many products and services? When you have a wide potential customer base, how do you target? The Brain Audit shows you how to do it. You get close to zero-response and polite smiles if you ignore targeting.

There are case studies. The brain can be used to create a killer case study. You can use these case studies to create a marketing tool that you can use in any business you start.

Uniqueness. You have probably heard about aUSP before. Do you have a way to stop your brand from being a commodity? The Brain Audit shows you how to define your uniqueness in a step-by-step manner.

Is the customer ready to buy? Customers let you know when they are ready to buy. We read the signals wrong. We make the mistake of getting defensive and it drives the customer away. What does the customer say? How do we know the customer is ready? You will be amazed that you have never heard of this buying signal before.

It is important to attract ideal customers. How do you attract the customers you want? There is a simple way to get non-pesky customers. It is possible to attract customers from specific industries. The dream customers and the painful customers never show up with this information.

There is a risk factor. The inherent risk is one of the reasons customers don’t buy. The risk of making a mistake is greater than the risk of looking like a fool. The risk becomes an almost insurmountable wall when a customer is ready to buy. How do you reduce the risk? How do you get the hidden risks out of the way?

The next step. If you can’t benchmark or audit the information, it becomes useless. Think of The Brain Audit system as a tool for analyzing the brain. You can test and measure, but if you do something wrong, you can fix it on your own.

What you will learn in The Brain Audit

Profiles are more important than target audience ordemographics.

• The fundamental mistake in creating profiles (almost everyone makes this silly mistake).
• Why an incredible offer made in the wrong ‘language’ falls flat.
• How the brain deals with change, and why this change needs to be flagged down instantly.
• Why isolating the ‘problem’ is critical to creating urgency.

You water down your marketing message if you don’t have this.

• When solutions and benefits get overused: How to avoid this trap.
• The understanding of sequence. Why sequence is critical to how customers react.
• How to outsmart the relentless competition (and they are relentless)!
• Why you lose customers when you explain your ‘process’ too early.

The Evening News has a story about why it gets your attention. .

• How to create a brand uniqueness as well as a personal uniqueness.
• How uniqueness creates higher sales (even at higher prices).
• Three steps to make your business unique.
• How ‘risk reversal’ prevents you from becoming a commodity.
• The obvious risk vs. the hidden risk: Why the hidden risk is so critical to understand.

A permanent memory is created by naming the guarantee.

• What to do if your customers ask for their money back?
• The mistake of spreading the risk across all products and services.
• The importance of the Reverse Testimonial.
• How to get non-sugary testimonials that are a mile-long in under 10 minutes.
• The six core questions to get an outstanding testimonial (that works)!
• The mistake with ‘getting testimonials’ vs. ‘constructing testimonials.’
• The vital link between testimonials and objections (and why it’s overlooked all the time).

There is a lot more in The Brain Audit and it is easy to implement in a systematic, structure manner.

What you get with The Brain Audit Kit
The Brain Audit—3 Day Live Workshop Recording (Audio MP3)
		And yes the main course of The Brain Audit Kit—The Brain Audit 3 day workshop itself. All the recordings, well edited and in mp3 files ready for your computer of mp3 player/phone. Plus there are other goodies including some question and answer sessions on how Psychotactics does things differently. Format: MP3
Big Bonuses
#1: The Brain Audit Ebook (with Brain Audit Premium Power Kit )
		Many ePubs or PDFs are tackily formatted and hard to read. You’ll get all the pleasure that you’d derive from a physical copy when reading this on your digital device. Even the cartoons are so well placed—but hey, you’ll notice all these little touches for yourself. Format: PDF ePub
# 2: The Entire Audio Book Downloads (MP3 Downloads) (with Brain Audit Premium Power Kit )
		If you’ve heard audio books before, you may have fallen asleep. That’s because they’re boring and monotonous. And there’s no mental break. They go on from one end to the other. Plus you can’t go to a specific audio section (like you can with a physical book).But then you haven’t seen how the audio book for The Brain Audit is constructed, have you? You’ll love the conversational tone; the little add-ons. And even the download page itself is a treat to look at and you can replicate it for your own web-based business. This audio is compatible with all mp3 players and your computer. This audio has been constructed in a way that has never been seen before. The mp3 is also available in M4v.
#4: The Triggers Audio Transcript (worth $75) (with Brain Audit Premium Power Kit)
		When you speak to a potential client, it’s easy to revert back to what you’ve always said. Here’s a short audio file (even if you’re not an audio fan) that shows you how to instantly get the attention of your customer whether it’s face to face, in a presentation or at a networking breakfast. Format: MP3 PDF