Are you trying to get your message heard? Is it possible to build an icon brand? This is the battlefield. There are a lot of story wars around us. The struggle to be heard in a world of media noise is what they are. Mass appeals for causes are drowned out before they reach us. Great stories are the only tool that has ever moved minds and changed behavior. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You will learn how social media tools are driving a return to the oral tradition, in which stories that matter rise above the noise, as well as how marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual. Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the brands of the future. It gives marketers a chance to transform not just their craft but the enterprises they represent. Success in the story wars comes not from telling great stories, but from learning to live them.