Adriaan Brits – Remarketing with AdWords and Analytics

Adriaan Brits – Remarketing with AdWords and Analytics

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Learn how to retarget visitors and increase conversions via remarketing with Google’s one-two punch of solutions, AdWords and Analytics. Marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign in Google AdWords, and then track your campaign in Google Analytics.

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Description

Remarketing with AdWords and Analytics

By: The Brits are called Adriaan Brits.

This is the length of the story. 57m 19s

It was released. 9/08/16

Description:

People who have used your app or website already have an interest in your product or service. What are you doing to stay in touch with this valuable audience? You can learn how to retarget visitors and increase conversions with the help of AdWords and Analytics. In this video, marketing consultant Adriaan Brits shows you how to set up an effective campaign in AdWords and then track it. Discover how to use remarketing tags and custom audiences. Learn about more advanced solutions for search ads. Adriaan shows you how to maximize your efforts, increase your return on investment, and create more efficient campaigns.

Topics include:

  • Building remarketing lists
  • Types of remarketing offered by Google
  • Linking AdWords with Analytics
  • Setting up Analytics campaigns
  • Switching between AdWords and Analytics
  • Dynamic remarketing for ecommerce
  • Creating audiences
  • Setting up a dynamic remarketing feed for display advertising
  • Deciding on a budget
  • Monitoring ROI

Contents:

  • Introduction
  • 1. Remarketing with Google
  • 2. Getting Set Up
  • 3. Remarketing with Google
  • 4. Budget and ROI Tips
  • Conclusion

Author:

With leadership experience in digital publishing, sales training, luxury brands, and integrated marketing projects, Adriaan Brits is a trusted business adviser in international sales and marketing. He uses cutting-edge digital marketing technology. As a pioneer of concepts such as dynamic copywriting for the web, based on real-time competition, he has redefined the benchmarks of modern copywriting and digital PR.

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Salepage:
Archive: https://web.archive.org/web/20160923053702/https://www.lynda.com/Google-AdWords-tutorials/Remarketing-AdWords-Analytics/500661-2.html

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