MEET THE MODULES

Module 1: BUSINESS CLARITY

The foundation of your business success is this module. Most sellers don’t bother with this step. We are slowing down in order to speed up. It’s time to get full confession on your business.

The module highlights.

• Discover your PROFITABLE niche (financially and emotionally). We’re in this for the long-haul, so let’s get clear on what kind of business will support us monetarily and light us up passionately.
• Discover what the market wants. We’re not playing guessing games here! You’re given a strategy to produce real and accurate data to uncover who you serve and what they want so purchasing your products become a no brainer.
• Eliminate the competition! There is no such thing as market saturation if you correctly define and showcase how you stand out from the crowd. Let’s get to the bottom of how you can rise to the top!

Module 2: OPTIMIZE YOUR SHOP FOR CONVERSIONS

The percentage of visits that turn into sales is your conversion rate. Correcting the things that might be making people leave your shop and go to your competitors will make purchasing from your shop a no-brainer.

The module highlights.

• Learn how to read your stats section and set goals! We need to know where we are are before we know where we want to go.
• Knowledge is power. Understand how the Etsy algorithm works and use it to your benefit to increase your listings ranking.
• Knowing what shoppers subconsciously look for when shopping is a game changer for your conversion rate. Know the exact photos you need to include in your listings and what to say in your descriptions in order to convince shoppers to hit that buy button.

Module 3: INCREASE ETSY TRAFFIC REVENUE

Now that you have increased your conversion rate by fixing your existing offers, let’s drive that Internal traffic with a killer EtsySEO strategy and increase your overall revenue like a pro with more marketing tactics.

The module highlights.

• You’ll never have to wonder if it’s your SEO ever again with this fool proof Etsy SEO strategy. Get ready to see a massive increase in traffic and sales.
• We’re not done optimizing… Learn how to increase your overall revenue with shop organization and by bundling/grouping offers strategically.
• And if that’s not enough, learn how to find new product ideas based on data and market research so they’re bound to sell!

Module 4: DRIVE EXTERNAL TRAFFIC WITH PINTEREST

You don’t have to rely on Etsy to drive your traffic. You can learn how to use pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on pins on Right. Your traffic is way and double, triple, and quadruple.

The module highlights.

• Optimize your Pinterest account and create a profile that will become a magnet for your target audience.
• Learn best practices for VIRAL pins and craft a pinning strategy that works.
• Steal my keyword research strategy to massively increase the reach of your already optimized pins.

• [BONUS] GROW AUTOMATE your Pinterest traffic to get the most out of the platform with Tailwind. Get ready for a traffic boom once you learn and implement the strategies in these 3 bonus lessons.

Module 5: BUILD YOUR LIST

If we captured the email’s of the people who chose not to buy at first, but then convinced them later down the line with email marketing, we could increase the conversion rate.

The module highlights.

• Choose an email provider that works best for your business and learn how to grow your email list from SCRATCH.
• Learn how to craft an irresistible opt-in offer that will attract the right people to join your list.
• Know exactly what to say in the emails to your new subscribers to get them to KNOW, LIKE, and TRUST your brand.

Your content plan is created in module 6.

Content marketing is important for all modern day businesses. Not everyone is product aware, but it builds awareness and increases visibility. crafting a profit driven content marketing plan is the topic of this module.

The module highlights.

• No more social media overwhelm – Pick just a couple of platforms you want to post on and craft a content marketing plan for success.
• No more confusion about what to post to promote your business. Learn what TYPES of content to post, what to SAY in your copy, and WHEN to promote.
• Don’t let them check out your free content and then leave! Build your content marketing sales funnel so you can capture prospects email addresses and then convert them into customers down the line.

BONUS #1:

You can connect with other students in the course with free access to the Marketing for Makers Academy Facebook group.

BONUS #2:

You will eventually want to run a promotion once your email list grows. This guide will show you how to run a successful, profitable email promotion in 24 hours. Say so. In order to convert your subscribers into excited customers, you need to send them emails.