Andrew Foxwell – Tried and True Testing (Facebook Advertising)
Andrew Foxwell – Tried and True Testing (Facebook Advertising)
Digital Download: You will receive a download link via your order email
In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more.
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Description
Tried and True Testing
Tried & True Testing with Andrew Foxwell, Co-Founder, Foxwell Digital
In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more.
Other key topics include: Testing is important. There are different types of testing. Testing success and metrics are determined. Statistical significance is important. Post-testing, finding, and communication.
Class Lessons & Take-Aways
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Creative, audience, bid, and placement tests can be implemented within the Facebook Ads Manager.
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What aspects of an ad can be tested, how to test each one, and which test is best for what you are trying to do.
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When testing different parts of an ad, what to focus on.
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How to determine the statistical significance of a test.
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How to communicate test findings to clients or colleagues is one of the things to do post-testing.
Andrew Foxwell is available at nextskillup.com right now.
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