Bob Serling – Marketing Ladder Blueprint

Frank Kern and Ryan Deiss are teaching a similar course. It’s similar to the Tripwire offers they teach. Sell into big ticket products and services after building a responsive list of buyers with low entry level products and reports.

His Million Dollar Licensing 2.0 is an extension of Bob’s other trainings. Bob has a major component in his $15K Licensing Certification course.

There is a marketing ladder.

Generate a small to put an end to marketing chaos. Highly responsive list of paying customers. Only … And grow your business. by actually doing something. less. marketing

The program is delivered here.

Let me show you how the program is delivered. To make sure you are successful in building your Marketing Ladder System and ramping up your sales as quickly as possible, there are three major components to the program.

Here is what you get.

Component #1. There is a password protected training site. The site has everything you need to learn and implement the system. It has an easy-to-use directory that will guide you through everything in the correct order. Members of my previous programs have said that the site structure is beneficial, that it is simple to navigate, and that it makes it easy to learn.

In addition to a wealth of modules covering every step and every nuance you need to quickly create and implement your Marketing Ladder System, each lesson is accompanied by a separate Action Steps document that lays out exactly what to do to implement the material from that lesson is the shortest time possible. The map ties everything together in an easy to follow recipe for success.

Component #2. There is a MLB Marketing Toolkit. Every marketing document you need for launching and running your Marketing Ladder System is included in this. One of the core principles of the system is that everything must be easy to use. This allows you to create a marketing piece once, then use it in multiple ways for years to come.

You can get off the hamster wheel of trying to keep up with the many ways you could be marketing by doing this. You have a system that runs like clockwork with minimal intervention and maintenance.

Most of the marketing pieces have numbered blocks with explanations of the strategy behind each block and instructions on how to modify them for use in your business. You get both the block-by-block versions and separate Word versions of these documents, so when you are ready to use them, you can just cut, paste, make a few simple modifications and they are ready to go.

Component #3. I want to show you how I am building a new Marketing Ladder System for my own business. I am building a completely new system for my business using the Marketing Ladder Blueprint. It is designed to sell a new set of products and services.

Since the target market for these products and services is different than the market I have been working in, a completely new system is required. I am documenting how I implement all 6 steps of the system in real time.

As I build the system, you will see the strategy, tactics, hits, misses, and everything in between. You will be able to learn from my experience, get a real-world example of how to ideally implement the process to build your system, and see the results it produces.

I have great confidence that this will be a huge success. The results of using The Marketing Ladder are exceeding our projections so far, and the first couple steps are already underway. You can use this look over my shoulder to model your system every step of the way.

You get three valuable bonuses.

I’m adding three powerful bonuses to make sure you have everything you need to create a highly effective Marketing Ladder System that lets you sell more while marketing less. Each bonus is designed to give you that extra edge that you need to convert the highest quality prospects into paying customers. Here is what you get.

• Bonus #1: The “concentric circle” method for expanding into other highly profitable markets. Once you’ve created your Marketing Ladder System, you’ll have more free time to devote to expanding into other markets. I’ll show you an accurate, highly effective way to identify the best markets to expand into and leverage your track record to quickly gain significant market share.
• Bonus #2: The “reproducibility trigger” to build into almost every product or service that you offer. By applying this properly, each product sale turns into multiple sales or each consulting or coaching project can quickly be turned into multiple projects. Includes a case study of how the “reproducibility trigger” was used with one of my clients to turn a single sale into combined sales of 18 products and services.
• Bonus #3: The “drip upgrade” method for rapidly moving non-paying prospects to buyers of mid to high-priced products and services. Normally, you want to start prospects off with a low priced product or service — but there are also times when you can go directly to offering them a high-priced item. This technique is to be used sparingly, but at the right times it can add substantial sales to your bottom line.

If you want to build a simple, powerful marketing system that you can rely on for years to come, here is what to do next. There is a fee for the marketing ladder. You can split the fee into 3 payments of $197 each and make a single payment.

The entire focus of this program is on building your system, generating your list of paying customers as quickly as possible, then exploiting that list to make more money while working fewer hours. You will have a complete marketing system in a short time.

One of the principles of The Marketing Ladder Blueprint is to create a system once, then be able to use it for years with minimal intervention, so your system will continue to grow your business for years to come.

What does this mean for your business?

If your average client project is worth $10,000 and you add just one new client every other month, that would add $60,000 to your revenue. It would be a huge return on investment.

If you increase both the number of sales you make and the number of repeat sales to the same customers, you should experience exponential gains.