Chris DallaVilla – Agile Marketing Foundations
Chris DallaVilla – Agile Marketing Foundations
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By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization.
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Description
Agile Marketing Foundations
By: Chris DallaVilla.
There is a level. Intermediate.
This is the length of the story. 1h 13m
It was released. May 12th, 2017:
Description:
Agile marketing principles allow you to run projects that have a greater impact and improve over time. Chris DallaVilla explains how to use this approach in his own organization in this course. Chris talks about the core values of Agile Marketing and how you can tailor it to your organization. Data plays an important role in determining direction and strategy, as well as measuring results. He shows how to create a marketing plan, how to plan sprints, and how to use standard project management roles.
Topics include:
- Who needs agile marketing?
- Triangulated vs. circular workflows
- Core values of agile marketing
- Data’s role in marketing
- Analytics for agile marketing
- Reviewing best practices for data-driven marketing
- How to effectively bring a team together
- Using agile marketing tools
Contents:
- Introduction
- 1. The Agile Marketing Playbook
- 2. Citizen Data Scientists and Agile Marketing
- 3. Agile Marketing Team
- 4. Agile Marketing Tools
- Conclusion
Author:
Chris DallaVilla. VALID is an independent marketing consulting practice that provides data-driven solutions that help chief marketing officers and their teams strengthen their planning and execution, and drive results. Chris has experience in digital and social media marketing, as well as certifications. He studied computer science at Harvard University, design technology at Massachusetts College of Art and Design, and advertising and marketing communications at Boston University.
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