Chris DallaVilla – Machine Learning for Marketing: Essential Training
Chris DallaVilla – Machine Learning for Marketing: Essential Training
Digital Download: You will receive a download link via your order email
This course helps those in technical, creative, and leadership roles understand how machine learning can revolutionize the way you sell to your B2B and B2C customers. Marketing consultant Chris DallaVilla shows how machine learning can be used in all aspects of marketing, from improving customer engagement to optimizing account-based marketing.
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Description
Machine Learning for Marketing: Essential Training
By: Chris DallaVilla.
This is the length of the story. 55m 54s
It was released. August 1,
Description:
Machine learning and artificial intelligence are changing the world. Computers can learn from data without being programmed. The technology is accessible to businesses large and small, and is making a major impact on the way companies conduct marketing. With machine learning, marketers can automate many tasks within the customer journey. The course helps those in technical, creative, and leadership roles understand how machine learning can change the way they sell. Chris DallaVilla shows how machine learning can be used to improve customer engagement in all aspects of marketing. He gives practical use cases that show how technology can be used to improve your campaigns.
Contents:
- Introduction
- 1. Using ML to Improve Market Awareness
- 2. Using ML to Improve Consideration Engagement
- 3. Using ML to Improve Active Customer Engagement
- 4. Using ML to Improve Advocacy
- 5. Using ML to Improve Advocacy
- Conclusion
Author:
Chris DallaVilla is the founder and CEO of VALID.
VALID provides data-driven solutions that help chief marketing officers and their teams strengthen their planning and execution and drive results. Chris has experience in digital and social media marketing, as well as certifications. He studied computer science at Harvard University, design technology at Massachusetts College of Art and Design, and advertising and marketing communications at Boston University.
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