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Conversionxl And Chris Mercer – The Fundamentals Of Google Tag Manager
Conversionxl And Chris Mercer – The Fundamentals Of Google Tag Manager
Conversionxl And Chris Mercer – The Fundamentals Of Google Tag Manager
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Description
Conversionxl And Chris Mercer – The Fundamentals Of Google Tag Manager
Become great at Google Tag Manager
Master fundamentals of Google Tag Manager
Online course:
GTM for beginners
By Chris Mercer. Tag management expert.
There is a course length. 7h.
Some of the companies that train their teams.
This training program will give you
- A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
- The power to set up tracking without having to rely on a developer.
- A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.
Introduction video
Google Tag Manager is an essential skill of any technical digital marketer or analyst
It probably isn’t something that keeps you up at night, wondering where you’re falling short. Maybe it should be if you are in digital marketing.
Google Tag Manager is a control center for your online data
What is a tag manager?
It is like a control center for your data. If you don’t have a control center, you don’t get all the value out of your data measurement and analysis.
Maybe you installed Google Tag Manager and started to use it, but you realized it wasn’t as intuitive as you first thought. This is not new. While some of the basics are easy to get down, the power of Google Tag Manager goes far beyond these things. Even though you have some preliminary skills, you can do some great things.
Sneak preview: Lesson 1
Your Introduction to Google Tag Manager Basics
Google Tag Manager opens up new worlds for you with analytics and optimization
Wouldn’t it be great if you could simplify cross-domain tracking so your data is useful? Is it possible to set up custom events and variables to track on page activity? Is it possible to allow your marketing team to deploy tags on their own?
Many of the most common problem marketers have are solved by the Tag Manager.
Playing around by yourself can be valuable, but it is so much more efficient to watch over an expert as they show you the ins and outs, the most important and powerful use cases.
I would go so far as to say that aTag Management System is a must if you want to manage analytics efficiently.
Nick Iyengar is in MarTechToday.
Tag management is new to the digital marketing world. It is important to know and master in the years to come, especially if you are in digital marketing.
If you invest in yourself, your future in marketing may depend on it.
Justin Rondeau, Director of Optimization @ Digital Marketer
When I think I have gotten good at Tag Manager, I talk with Mercer and realize there is more power in that tool than I could have imagined. The man has a better handle on the application than anyone I know, and he is constantly pushing the tool to its limit.
This course is right for you if…
- You’re a digital marketer who wants to increase the value you provide to the company (and get paid more).
- You’re an analyst who wants to derive more value from their data and open up your analytics insights to your organization, even those without technical skills.
- You want to accomplish things like cross-domain tracking, custom tracking, enhanced ecommerce tracking, and tag deployment – with ease.
- You’re tired of having to rely on developers to set up tracking for you.
- You want to supercharge the analytics skills you already have, and get more out of the data you’re currently working with.
This course is probably not for you if…
- You consider yourself an advanced Google Tag Manager user.
- You’re bored by this analytics and “tracking” stuff, and just want to be creative
About your instructor, Chris Mercer
While co-founding Seriously Simple Marketing, he has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Tag Manager.
Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference are some of the conferences he has spoken at.
8-class intensive
training course on Google Tag Manager
C. It’s called the XL. Chris Mercer of Seriously Simple Marketing is the leader of the online training course.
This course will teach you how to use the Tag Manager at your company.
You will be a hero if you are on a small team. The value you bring to your role will increase if you are a marketer or analyst.
- Be competent in one of the most useful tools out there for a digital marketer.
- Confidently know that your tracking isn’t broken
- Use Google Tag Manager to deploy third party tracking scripts
- Set up tracking without having to rely on a developer
- Get more insights from your data with advanced tracking.
- Build a system you can use immediately to make sure your tags stay organized
When you complete this course, you’ll be able to
Chris Mercer will let you watch over his shoulder as he shows you.
- How to use tags, triggers, and variables to customize your tracking and get more value from your data
- How to do simple cross-domain tracking
- How to use GTM to send multiple sources of data to Google Analytics
- How to create automatic tracking events
- How to set up retargeting and tracking pixels for customer acquisition campaigns
- How to use the GTM “dataLayer” feature
- How to add users and manage workflow, turning your company into a culture that values and uses data to make better decisions
This course is going to make you a lot of money.
Your full course curriculum
Google Tag Manager
Lesson 1
Your introduction to the tag manager.
What is a tag manager and how does it work?
Lesson 2
Getting to know Gtm is a topic.
There is a tour of tags.
Lesson 3
Getting to know Gtm: Triggers.
A tour of events.
Lesson 4
Variables are part of getting to know Gtm.
There is a tour of variables.
Lesson 5
Getting to know the data layer.
There is an introduction to the data layer.
Lesson 6
Getting to know the organization.
User management basics and naming conventions are included.
Lesson 7
The preview mode is for getting to know Gtm.
The introduction to preview mode.
Lesson 8
Getting to know Gtm is a process.
To use workspaces from plan, to build, to preview, to publish and review.
Lesson 9
Creating your first tag is how you get started.
There is a show about how to setup a GA Pageview tag.
Lesson 10
It’s getting started.
Introduces basic elements.
Lesson 11
Engagement can be tracked through clicks and time.
Links and Timers.
Lesson 12
Tracking engagement
Lesson 13
Tracking engagement with videos on the internet.
Lesson 14
Data layer 101 is about storing details.
Lesson 15
Data layer 101 is about reading details.
You can get information from the Data Layer.
Lesson 16
The basics of tracking e- commerce.
Lesson 17
Cross-Domain Tracking is a deep dive.
Lesson 18
Tag Sequencing is a deep dive.
Lesson 19
Formatting Variables is a deep dive.
How to change the results.
Lesson 20
Wrap up and resources.
Show off your new skills: Get a certificate of completion
If you pass the test after the course is over, you will be certified.
You can add it to your resume, or you can just get a raise.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges, and more to the Education section of your profile.
Get this course and 50 others when you sign up for CXL Institute
This course is included with the CXL Institute subscription.
You can take online courses on growth, digital marketing, and other topics in a single subscription.
- World’s leading practitioners teaching you their best stuff.
- 50 online courses on all things data-driven marketing
- New courses added every single month
Sign up for CXL Institute and get access to
- 50 courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 4 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
Do you have a team, multiple users? Get the Teams All-Access plan.
The C XL Institute guarantee:
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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