ConversionXL – David Reeve – Authentic Storytelling MasterClass

Turn your followers and subscribers into raving fans that drive your sales

You will learn how to find and grow your tribe. We will teach you how to speak to your audience and build a legion of engaged followers by effectively telling your story and creating brand ambassadors.

In 3 classes you will learn how to

• build your brand story and character.
• emotionally hook your audience into that character and story.
• create the kind of end-to-end experience that turns customers into raving fans.

Most purchasing decisions are powered by emotions – even in B2B

People are emotional beings. You will need to appeal to people on an emotional level if you want to dramatically increase your sales.

You need to have a systematic way of engaging the right audience

You will be able to build a brand that works after taking this course. At the right time, you will be able to identify and engage the right people. You can extend the life cycle of your clients by understanding how to market to them.

In order to develop an effective digital marketing strategy, we will show you how to develop a brand.

This course is right for you if…

• You believe your brand has a great story to tell but are struggling to effectively tell it.
• Your audience finds you and researches you online before they buy.
• You want to spend your advertising budget more effectively.

This course is probably not for you if…

• You feel you know everything there is to telling your brand story.
• Customer relationships are not important to your business.
• You don’t care about building the character side of your brand.

Skills you should have before taking this course

• You should have a basic understanding of what your brand is known for other than just what product and service you offer.
• The ability to identify your target audience.
• You should have a basic understanding of marketing.

About your instructor, David Reeve

David has a track record of success that has resulted in 75 awards for culture excellence for his brands and he has contributed to building two of the largest award-winning brands in Canada.

David is a sought after speaker and co-owner of five businesses.

Your full course curriculum

Authentic storytelling and digital marketing

Lesson 1

Laying the groundwork for your brand.

Brand purpose and brand tone are explored in this class. You will learn how to attract your audience and how to know your why.

Lesson 2

The fabric of your character.

You will learn how to design your brand core values in this second class. You will learn how to use these values to guide your decisions and tell your story.

Lesson 3

The brand story can be brought to life.

In this class, we identify heroes and build an end-to-end experience to breathe life into your purpose and core values.