ConversionXL (Ian Littlejohn) – Google Data Studio Masterclass

You can learn to build interactive data visualization.

ENROLL IN THIS 4-CLASS COURSE TO LEARN

• How to connect any data source to Data Studio.
• Best practices for creating and presenting data reports.
• Advanced visualization principles to tell better data stories.
• How to weave different visuals and data sources to simplify complex data stories.

So much more.

DATA SHOULD SPEAK FOR ITSELF, BUT IT DOESN’T

Communication of data can bring better results.

crunching the numbers, auditing data integrity, or generating insights are not the most difficult work an analyst does.

Communication that data in a way that brings action is the hardest part. If you don’t use the data to bring about positive change, it’s useless to the organization.

The truth? Learning effective data communication and visualization skills makes all the difference in making insights actionable, the trick is to learn to tell stories with your data to allow others in the organization to learn from them as well.

WHAT’S WRONG WITH MY CURRENT REPORTING?

We spend all day looking at data. Your boss could be wrong. A lot of information can get lost in translation if you ship your data across teams and departments. You end up with no clear idea of what to do next when your insights get messed up.

The standard reports have limitations. It isn’t ideal to pull the data to excel. A real-time interactive data dashboard in Data Studio is more intuitive and interactive than anAPI connection to a Google Sheet.

An analyst can make a dashboard in nearly unlimited ways. You can pull data from a variety of databases. The flexibility allows you to build almost any report you can think of.

This prevents data from being housed in a silo or a dark corner of the company where only talented analysts can access insights.

DEMOCRATIZING DATA INSIGHTS

The result? With very little effort and time, you can create reports for any business purpose. Appropriate teams can take action on your work if managers understand it with greater clarity.

You are democratizing data in your company. This is what it means to be data-driven.

Functional data communication and visualization is one of the most in-demand and requested skill sets. Making sense of data will increase in demand with time.

THIS COURSE IS RIGHT FOR YOU IF…

• You’re a marketer who wants to improve their data presentation skills.
• You work with digital analytics data in any capacity and would like to get more value out of it.
• You think you know how to build effective reports (hint: You probably don’t).
• You’ve spent time visualizing data in other systems like R, Excel, or other BI tools.
• You want to create more influence at your company. You want managers and other teams to truly listen to your business insights.
• You manage spend on paid search or social media platforms to drive traffic to your site
• You are a business owner who wants to improve their bottom line.
• You work with clients and would like to streamline reporting.
• You want to gain marketable business skills (every business needs useful data and insights).

THIS COURSE IS PROBABLY NOT FOR YOU IF…

You work as a full-time digital analytics pro who consistently spends time building advanced reports and visualization in Tableau.

If you are good at data presentation, you might be able to do this course.

ABOUT YOUR INSTRUCTOR, IAN LITTLEJOHN

Ian has 10 years of management consulting experience.

In his live course, he shows users how to easily create sophisticated management reports, perform data analysis and create amazing interactive dashboards without using any complex programming or specialized tools.

Ian has worked with many organizations in the Banking, Insurance, Manufacturing, Telecommunications, and Logistics industries.

Ian has made it easy for his students to craft management reports, develop interactive dashboards and generate new insight and intelligence from business data for over a decade.

YOUR FULL COURSE CURRICULUM

DATA STUDIO MASTERCLASS

Lesson 1

DATA SOURCE CONNECTIONS AND REQUIREMENTS

Different types of data sources are covered in this lesson. What kinds of questions you can ask of your data are some of the methods you will learn. You can bring in your data from GA and Sheets.

Topics are covered.

• Connecting to data sources
• Profit ratio & formulas
• Types of date fields

Lesson 2

BUILDING YOUR FIRST REPORT

The methods available within the data studio are covered in this class. Making your data stand out is one of the things you will learn to do.

Topics are covered.

• Themes and layouts
• Scorecard & table visualizations
• Geo maps

Lesson 3

CHART OPTIONS AND PRINCIPLES OF VISUALIZATION

What do we do with the data? How do we question the data? How can we make more data interactive?

Topics are covered.

• Category filters
• Time filters
• Field filters

Lesson 4

PUTTING IT ALL TOGETHER – FULL REPORT WORKSHOP

You have learned how to connect fields and data sources, different types of visualization, and different forms of filters. You will create interactive dashboards in the last class.

Topics are covered.

• Demographic breakdown dashboard
• Traffic source dashboard
• Geographic dashboard

Sale Page: https://conversionxl.com/institute/online-course/data-studio-masterclass/
Archive: http://archive.is/1jm3f