ConversionXL (Joe Martinez & Michelle Morgan) – Maximizing Audiences For Your PPC Campaigns

Go beyond key words and return to your roots. There is an ad that says PPC AD.

Learn how to create, refine, and convert laser-targeted audiences.

Yes, it matters. They don’t buy at the end of the day. People do.

The course will teach you everything you need to know to build higher-converting pay per click audiences.

You will after taking this course.

• Earn better ROAs: Define your target audiences & market more effectively with your existing PPC budget
• Multiply your impact across channels: Use your newly super-powered audiences for retargeting
• Get negative: Discover advanced strategies for negative audience creation & audience shaping
• Write more specific ads: Learn how Joe and Michelle write better ads from their PPC audiences

Search marketers with advanced skills. It is time to get the audience advantage.

You feel like you’re focusing too much on something. Are you missing the forest for the trees?

You could be.

Many pay per click marketers spend a lot of time onKeywords and choosing the right ones. Is it? That is just one piece of the puzzle. To be an effective pay per click marketer, you have to know how to connect with people.

The advanced course on audiences will improve your returns. You will learn how to.

• Find & refine your target audience(s) — so you never spend a dime of your ad budget on the wrong people
• Structure your campaigns and ad groups to maximize audience performance — not to mention you’ll make it much easier to navigate your ads accounts
• Layer & shape your campaigns to avoid audience overlap — while ensuring you still reach the
• Use your audiences to prove success in other channels — thus squeezing every ounce of value out of your ad spend
• And a whole lot more.

You will walk away knowing exactly what to do in your campaigns, from identifying exactly where in your funnel your audience exists to guiding them through the final conversion.

There are new ways to create ads that your competitors can’t duplicate.

It’s ideal for marketers.

• Can easily navigate Google Ads, Google Analytics, and Google Tag Manager
• Are already using audiences in your PPC campaigns, but who don’t feel confident about your targeting
• Need to know where to go to find your target audience
  Feel starved for new ad copy ideas in your search and display campaigns

This course is not for you.

• You have zero experience creating PPC campaigns for the Search and Display Networks
• You’re unfamiliar with audiences in paid search
• You only focus on the Search Network, OR you only believe in keyword or placement targeting in the Display Network

Meet your instructors.

There is a top 25 InfluentialPPC expert.

Joe is the Director of paid media and community at Granular. He is the founding President of MKEsearch. He is hands-on in all aspects of pay per click, but his true passion is in display, Remarketing, and YouTube.

He is a regular contributor to Search Engine Land and has written for many companies. He hosts SEMrush, Unbounce, and Bing Ads webinars. He has spoken at many conferences, including SMX Advanced, SMX West, SMX East, HeroConf, and more. He was named one of the 25 most influential pay per click experts.

The speaker of 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167 800-244-0167

Clix Marketing has a Director of Client Services. She got her start as a pay per click pro. She developed 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 She joined the agency world at Clix. She has learned more about all the fields needed for pay per click: Search, Social, Display, Remarketing, and Analytics.

She manages accounts in many different industries and markets and will always have a soft spot for lead generation. At the Search Engine Land Awards, she won the title ofSEM Speaker of the Year.

Your full course syllabus.

Audiences are maximized for your campaigns.

Lesson 1

Existing tools can be used to find your target audiences.

It is possible to figure out who your ideal customers are with the help of personas research. Not everyone has the time or money to conduct a big study.

There are tons of data at your fingertips with the help of the social insight tools. You can learn how to create better audiences from the free data you already have access to.

Lesson 2

Creating good audiences for targeting.

Building audiences that serve your marketing goals is important. Think about who you want to exclude, not just who you want to target. Your audiences form the foundation for two powerful advanced approaches. We will talk about who to leave out in this class.

Lesson 3

Intent-based audiences are used for remarketing.

Who is more likely to convert: the person who merely visits a page on your website or the person who fills out a form? We all know who it is. Let’s focus on them.

In this class, you will learn how to create audiences based on user actions. You will be able to identify users at every step of your funnel and give them the information they need to move closer to the final conversion.

Lesson 4

Audiences are utilized in the search network.

Search also has remarketing in it. We will show you how to create better ads using the audiences you just built with Remarketing Lists for Search Ads.

Lesson 5

A funnel with people in it.

Only a small portion of your target audience will be willing to convert on your ultimate call to action the first time they are introduced to your offer. A large group of users can be monetized.

We will walk through how to set up an audience targeting funnel to bring users through each stage of the buyer funnel, from a soft call to action all the way to your final conversion action.

Lesson 6

You can leverage your audience across channels.

We can leverage the strengths and weaknesses of each channel. The strengths of search, social, and display can be brought together to reach the right audience at the right time.

Sale Page: https://conversionxl.com/institute/online-course/maximizing-audiences-ppc/
Archive: http://archive.is/eRcy4