ConversionXL (Karl Gilis) – Data-driven UX Masterclass

LEARN TO OPTIMIZE YOUR DESIGN
USING DATA

Get a proven and hands-on framework to make more money with your website.

THIS TRAINING WILL SHOW YOU HOW TO

• Use user research tools and techniques to uncover usability and UX problems on any site.
• Implement a proven, repeatable process that will result in more revenue per visitor.
• Extract the highest value insights from Google Analytics, heat maps, user recordings and form analytics.
• Apply Karl’s 15 years of UX and usability processes, tools and tricks to your site right away.

WHAT YOU’LL WALK AWAY WITH AFTERWARDS

1. The right mindset to be really (and I mean really-really) customer-centric. From now on you’ll be able to sell how people want to buy. Instead of selling the way you want to sell, as you’re doing now.
2. A proven process and methodology that allows you to identify the weak spots of any website or landing page.
3. An in-depth knowledge of how to get useful insights out of the most important (and affordable) user research tools and methods available. Without spending ages staring at boring graphs and numbers.
4. An incredible amount of tips, tricks and guidelines to convert your visitors into customers. Yes, believe me: it’s incredible. See what I did there?
5. The knowledge & confidence to improve your website and landing pages, even when you don’t have enough visitors to do a/b testing.

THROUGHOUT THE COURSE, YOU’LL…

• See exactly how Karl improves the usability and revenue of websites & landing pages during 8 video sessions.
• During the first 4 sessions he’ll show you how to use user research tools and techniques to uncover usability and UX problems. So you know how to get the most out of them.
• The last 4 sessions Karl shares the best UX tips & tricks he learned the past 15 years. So you can solve the problems on your site and turn those visitors into customers.

THIS COURSE IS RIGHT FOR YOU IF…

• You believe that your site or landing pages can be improved. A lot. But you’re not sure where to start.
• You have the ambition to grow your online business or those of your clients and you understand Rome wasn’t built in a day. So you’re looking for a strategy and repeatable process to improve any website or landing page step-by-step.
• You’re a business owner, webmaster, designer, marketeer, … who believes that online marketing shouldn’t be based on gut feeling and opinions. But you’re not sure how to gather those facts.
• You realize that tools are important but are never the solution as such. You want to learn to get the most out of them. And even more important: how to connect the dots.
• You understand that usability & conversion optimization are crucial to survive online. But you’re overwhelmed with all the information you can find online. So you’re looking for a hands-on training that’s build around the idea that the proof of the pudding is in the eating.

THIS COURSE IS PROBABLY NOT FOR YOU IF…

• You don’t have any ambitions with your website. And you don’t care if you go bankrupt this year.
• You believe there’s a magic checklist with 10 tips that will make your website the best in the world. That list doesn’t exist. I’ll give you a framework and a hands-on process to make your website better.
• You believe you can make tons of money online without any effort. Once again: that doesn’t exist. You have to work hard. And improve your site every day. But thanks to the tips & tricks you get during this course you’ll know exactly how to do this and how to get results.
• You want more visitors on your website. This course is not about attracting more visitors. It’s about getting more revenue and sales from your visitors.
• You don’t believe in data but gut feeling and opinions. I wish you all the best.

ABOUT YOUR INSTRUCTOR, KARL GILIS

Karl is a Hero. A Conversion Rate Optimizer is one of the most influential. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it He is the G in AGConsult, a Belgium-based company. He has been improving websites since 2001. It is always based on user research.

Karl was voted the 2nd best speaker at Digital Elite Camp. He is a professor at several universities in Belgium. Trained people from companies. The man who was Thomas Cook. , The Suzuki. , Toyota. Many others.

Karl is working on a cure for people who think online marketing is based on gut feeling and opinions.

He is also known as a comedian and has promised to be serious during this course. Not.

YOUR FULL COURSE CURRICULUM

UX AND USABILITY

Lesson 1

LEAVE YOUR EGO AT THE DOOR AND FIND OUT WHAT YOUR VISITORS WANT

Over the past 15 years, I have learned that most websites fail due to ego. Instead of putting their users first, companies large and small put themselves first. Sometimes without even knowing it. What do you think customers want? Do you know what they want?

Lesson 2

GOOGLE ANALYTICS

The amount of data can be overwhelming. It is easy to get lost. Unless you have the right questions to ask. If you don’t know what to look for, your data won’t tell you anything.

Lesson 3

MOUSE HEATMAPS AND USER RECORDINGS

You can use heatmaps to impress your stakeholders. They can give you a lot of information. If you know what you are looking for.

Lesson 4

FORM ANALYSIS & GETTING READY FOR ACTION

The last step in converting visitors is the form. They are often the last obstacle. Form analysis tools can help you understand how people interact with your forms.

Lesson 5

UX TIPS FOR DETAIL PAGES & LANDING PAGES

I will show you the ins and outs of every element of a page. Real life examples and what we’ve discovered in the previous sessions are not based on gut feeling or opinion.

Lesson 6

UX TIPS FOR FORMS

Every online business needs forms. I will show you how to make your visitors want to fill out your forms. Maybe that is exaggerated. If you follow my tips, your forms will convert like they have never converted before.

Lesson 7

CATEGORY PAGES & YOUR HOMEPAGE

You probably have category pages if you sell more than one product. Problems with these pages are often overlooked.

Lesson 8

BUILDING A RELATIONSHIP & SUMMARY

When was the last time you went to a website and bought something? Right.

Most websites are built around this concept. Someone buys something on your website.

In this session, I will show you how to build a relationship with your visitors. They can be moved from visitor to customer.

Lesson 9

BONUS CLASS

A bonus class is delivered by Karl. He will cover forms, category pages and homepages.

FREQUENTLY ASKED QUESTIONS

WHAT BOOKS OR RESOURCES SHOULD I BE FAMILIAR WITH?

• Karl gives similar trainings at digital agencies and they always admit they learned a lot.
• 5 years experience as a conversion or usability specialist who has hands-on experience based on user research. Not someone who has mainly read many articles about the subject.

WHAT WOULD MAKE A STUDENT OVERQUALIFIED FOR THIS COURSE?

• If you have a website and you want to improve it, you qualify.
• Don’t follow this training if you can only change the content of your website. You’ll learn a lot, but you’ll get frustrated because you can’t change a thing.
• If you have many years experience as a UX designer, you’ll probably learn more than you would think is possible.

HOW LONG SHOULD I HAVE BEEN WORKING IN UX?

• Karl recommends reading Don’t Make Me Think to get in the right mindset.

WHAT PROGRAMS OR TOOLS SHOULD I BE FAMILIAR WITH?

• It’s helpful to have experimented with a tool like Hotjar, or another click heatmap, scroll heatmap and user sessions tool. During the training Karl will teach you how to read the data you get from these tools. He won’t teach you how to set them up. So start implementing one of those tools (it’s really easy) and start recording data.
• Same for form analysis. You can use Hotjar or Formissimo for that. Just start collecting data.
• These classes are not about the technical use of these tools, it’s how to interpret the data they provide you. So if you start collecting data before this course and if you get familiar with the interface of these tools before, you will get the most out of the trainings.

Sale Page: https://conversionxl.com/institute/online-course/ux-and-usability/
Archive: http://archive.is/MOugs