ConversionXL, Kristen Craft – Marketing Management

There is a course overview.

Building a team is important to advancement of your goals and career as a manager. Most marketers don’t get specific guidance on how to hire, motivate, or resolve conflicts

Most marketers don’t know how to gather and share data that leads to a promotion.

You will learn how to build a team, set actionable goals, and manage your career path in this course. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The introduction video is 1 min. Here is whatKristen will teach you.

The course covers how to hire and manage a team as well as manage one’s personal brand.

There are details on how to hire and onboard people. Key results and strategies for setting objectives are included. Guidance is given on how to find a mentor, land a public speaking gig, and join a board of directors. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it You will be able to do just 12 short sessions.

Your teams can accomplish their goals if you set objectives and key results. Project plans should be built so everything stays on track and within budget. A structured approach can be used to resolve conflicts. New team members can get up to speed quickly if they are hired and onboarded efficiently. Land speaking jobs will allow you to grow your personal brand and advance your career.

The guiding force behind my career has beenKristen Craft. Her constant belief in me gave me the confidence to push forward, grow, and succeed.

It is thanks to her that I have gotten promotions, that I have secured new jobs, that I have been accepted into business school, and that I have connected with some incredible women along the way.

Her advice is valuable, her support is constant, and there is no one to whom I would rather turn.

Dee Dee de Kenessey is the head of content marketing. There are benefits to taking this course.

You will be able to build and manage a team if you have these leadership strategies on hand. You will learn how to manage a marketing team day-to-day, as well as how to manage your career longterm.

You will walk away with frameworks for budgeting, good one-on-ones, and applying to speak at conferences. The course supports your professional and personal growth. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it This course is right for you.

Strategies to get there are needed to enjoy hiring and leading others. It’s a dream of mine to become a CMO or build a large team. Enjoy running a tight ship and would benefit from frameworks to support you.

This course is not for you.

You are a junior in your marketing career and have never managed anyone. You are advanced in your career and have already led many people. Most of the time, you prefer being an individual contributor.

Before taking this course, you should have some skills.

Because this is a course for marketers who want to lead a team, students should be interested in working with others instead of being an individual contributor. This course is a good fit for people with skills and attributes described below.

You aspire to be a people person. You have seen how goals are set and campaigns are run on a marketing team. You have helped others stay on track by managing someone else’s work at least once, either officially or in the capacity of a project lead.

About. There is a person named Kristen Craft.

Tettra is a tech company that is building a knowledge management system for internal communication.

She has grown many amazing teams over the past 15 years. Helping to develop those around her is one of the favorite parts of the job.

Kristen has taught and spoken at over a hundred conferences and events. She is an expert in organizational behavior and team management.

Your full course syllabus. How to build and manage a marketing team.

Lesson 1. Do you know if management is right for you?

This class shows you how to build a team and manage your career in a proactive way. It will help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your career.

There are topics covered.

How to scale yourself. Do you know if this is the right path for you? The roles you play and the roles you need others to play.

Lesson 2. Define your marketing strategy.

Define your larger marketing strategy with this class. We will cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need.

There are topics covered.

The areas to focus on are. Communication with other groups. Long-term and short-term planning. What kind of roles do you need?

Lesson 3 is a lesson. Team building.

This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join.

There are topics covered.

There is a case to be made to hire new people. Interviewing the best practices. Making an offer.

Lesson 4. Setting expectations onboarding

The first month with your new hire will be helped by this class. A systematic process for new team members will ensure they focus on the right things and get up to speed as quickly as possible.

There are topics covered.

There is a streamlining of the process. The discussion is about how we work. Even if you don’t share the doc, you should read it. It’s time to give up your Legos. The stage is set to understand what drives people.

Lesson 5. Setting and reaching goals.

The OKR system will be covered in this class. Guidance is given on how to implement an OKR system.

There are topics covered.

The OKR system is used. Setting OKRs. Checking on OKRs. Staying on track. Good project management has elements. There is documentation.

Lesson 6. One-on-ones.

One-on-one meetings with your direct reports seem intuitive, but many managers fail to use simple best practices. Good one-on-ones will help those on your team do their best work and navigate issues more easily.

There are topics covered.

Timing. There is documentation. Consistency. Keeping it high-level, letting your report drive the agenda, and carving out time for personal goal discussions are some of the best practices.

Get it immediately. Kristen Craft is a marketing management specialist. Lesson 7. Team motivation.

How to build and maintain motivation is explored in this class. We will learn how to keep the team motivated as a group.

There are topics covered.

What kind of manager are you? You need to know what to look for in your reports. Facetime is familiarity principle. Standups are daily, weekly, and monthly. Building in fun with offsites and team meals.

Lesson 8. Conflict management.

Sometimes teams run into each other. And that is okay. In order to foster a sense of psychological safety and resolution, you need to help your team navigate conflict well.

There are topics covered.

There is psychological safety. Rapid decision making. DRIs. The model is called the RACI.

Lesson 9. Tracking and running marketing campaigns.

This class is about project management. We will use a systematic approach to determine what is working. You can double down on what works and eliminate what doesn’t.

There are topics covered.

There are growth loops. There is a hypothesis and an instrument. The airtable is being used to document. Investing in what works.

Lesson 10. The people on your team are growing.

The best managers want to grow and mentor their team. The class will help you navigate that process.

There are topics covered.

Allowing team members to take on new roles. Helping them find the resources they need. They are being taught to give away Legos. There is an annual review process. How to make your message stand out.

Lesson 11. Managing your career.

The class helps you identify where you want to be in the future and how to get there. We will show you how to find sponsors and mentors outside of your company.

There are topics covered.

Identifying where you want to be 18 months from now and 5 years from now. The approach toDesigning Your Life. There are possible paths for marketing, sales, growth, and the brand. Finding people to mentor. Finding sponsors. There is networking. Iterating on what you want to learn.

Lesson 12. Building your own brand.

It is possible to accelerate your path towards a C-level role by investing in your own visibility. Writing, public speaking, and supporting others is what this means. Those in your network will be better able to support your professional growth if you develop a reputation for being hard-working, willing to help those around you, and eager to grow.

There are topics covered.

Writing. Public speaking. It’s time to join a board. Advising others. Investing in other companies. Keeping up with what’s happening on LinkedIn.

Get a certificate of completion to show off your new skills.

If you pass the test after the course is over, you can earn a CXL certification.

You can add it to your resume, your LinkedIn profile or just get that well-earned raise you have been waiting for. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it CXL Institute is an authorized education provider.

You can add your education, certificates, badges, and more to the Education section of your profile. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There is a way to find the CXL Institute.

When you sign up for the CXL Institute, you will get this course and 50 others.

This course is included with the CXL Institute subscription.

You can take online courses on growth, digital marketing, and other topics in a single subscription.

The world’s leading practitioners teach you their best stuff. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There are 50 online courses on data-driven marketing. Every single month there are new courses added.

You can get access to CXL Institute if you sign up.

There are 50 courses on all aspects of data-driven marketing. There are 4 minidegrees that give you advanced level skills. World class practitioners talk about their work at CXL Live and Elite Camp.

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Money back period, no questions asked. Learnings can be applied immediately to improve your results.

Do you need help convincing your boss?

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