ConversionXL – Lea Pica & Judah Phillips – Data Presentation & Visualization

Data can be presented to change minds and facilitate action.

Are your executives and clients falling asleep during your data presentations?

If your slide design and data visualization are obscuring your valuable insights, you are not communicating in a way that changes minds.

This course will give you a new tool that will help you remember and act upon your data presentations.

In just 5 sessions, you’ll be able to…

• successfully think about understanding, organizing and planning for success with digital analytics
• deliver insights in way that makes people actually care and do something about it
• create effective and impressive slide decks to tell stories with data
• build powerful and interactive data visualizations with Google Data Studio

Throwing numbers at people doesn’t work – tell stories with data to get results

Data and analysis can be communicated through stories. Narrative makes sense of a complex world. Data has context, insight, interpretation, and all the other things that make it meaningful and interesting.

Evidence of analysis and data are combined with a point of view that involves real people and organizations in the best stories.

Engaging presentations can lead to people caring about data, and taking action about it

Great presentations alone are not enough. In order to help people make decisions that lead to net positive business outcomes, you need to learn how to close analytical activities.

This course is going to happen.

• teach you how to tell compelling stories with data
• show you how to craft engaging slide decks and dashboards
• help you change hearts and minds to act upon the data

This course is right for you if…

• You need to share data from marketing campaigns, A/B tests or analytics with clients or colleagues
• Your skills with building slide decks could use an improvement
• Your presentations are not leading to action

This course is probably not for you if…

• You’re an award-winning slide deck designer
• You’re a master storyteller

Skills you should have before taking this course

• Basic digital analytics knowledge, familiarity with tools like Google Analytics
• You’ve built a slide deck before with PowerPoint or Keynote

Lea Pica

Search Discovery has a storyelling director.

With over 11 years of experience building search marketing and digital analytic practices for companies like Victoria’s Secret and Scholastic, there is no one better to work with.

She has spoken at industry conferences and company summits. The #1-rated session out of 42 presentations at eMetrics San Francisco 2015, was her signature Get Their attention session about presenting data effectively.

Ian Littlejohn

Data Insight Training

Ian has worked with many organizations in the Banking, Insurance, Manufacturing, Telecommunications, and Logistics industries.

Ian has made it easy for his students to craft management reports, develop interactive dashboards and generate new insight and intelligence from business data for the past 10 years.

Judah Phillips

There is a data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data and data

JudahPhillips helps people create value by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction.

High-growth, early stage startups and the Fortune 10 are some of the companies Judah has worked with.

Your full course curriculum

Data presentation & visualization

Lesson 1

Introduction Conceptualize

• Conceptualization
• How to identify what your audience wants
• Turning statements to insights
• Digitizing plan
• Exercises Q&A

Lesson 2

Visualize: design like Andy Warhol

• Gestalt visual principles
• Death by powerpoint
• White space, typeface, color, imagery
• Productivity tips

Lesson 3

Visualize: data design

• Common viz violations
• Chart animation
• Time-saving tricks
• Exercise – detox your own chart in GDS

Lesson 4

Analytics strategy: the process for successful digital analytics

• Learn the mindset of analyst that results in helping people make better decisions – vs – the non-analytical mindset
• Explore different phased approaches for understanding how to execute digital analytics work, from the phase 0 until the end
• Figure out how the pieces of the puzzle fit together – from core concepts to cutting-edge new ideas
• Learn what it means to govern digital data and how to get started doing
• Identify some key takeaways to apply at the office tomorrow and do even better with digital analytics

Lesson 5

Analytics strategy: socializing analytical results for enabling business decisions

• Learn the way to deliver the results of digital analytics so people will actually care and do something about it
• Gain insight into how to prepare an analytical deliverable
• Get a perspective on the different approaches and helpful ideas for creating dashboards and building data visualizations
• Understand how ethics and privacy play a part in socializing data and getting results
• Find out how to tie analytical work back to economic outcomes and value

Data Studio Masterclass

Lesson 1

Data source connections and requirements

• Connecting to data sources
• Profit ratio & formulas
• Types of date fields

Lesson 2

Building your first report

• Themes and layouts
• Scorecard & table visualizations
• Geo maps

Lesson 3

Chart options and principles of visualization

• Category filters
• Time filters
• Field filters

Lesson 4

Putting it all together – full report workshop

• Demographic breakdown dashboard
• Traffic source dashboard
• Geographic dashboard