Lucas’ technical skill set combined with results-orientation can make a difference to any marketing or business development team, and can help teams to substantially step up their productivity.
ConversionXL, Lucas Weber – Product Marketing For Technology
ConversionXL, Lucas Weber – Product Marketing For Technology
ConversionXL, Lucas Weber – Product Marketing For Technology
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Description
ConversionXL, Lucas Weber – Product Marketing For Technology
PRODUCT MARKETING IS YOUR COMPANY’S BEST GROWTH LEVER.
More marketers are upskilling in this area.
Product marketing can be a cross-functional powerhouse for your business.
COURSE OVERVIEW
BECOMING A PRODUCT MARKETING PRO
Product marketing managers act as the glue between marketing and product teams.
It is difficult to navigate the ambiguity between two very different teams.
This course will teach you how to be a product marketing manager who builds alignment, wins sales and drives results.
WHAT THIS COURSE WILL TEACH YOU …
- How to coordinate a product marketing launch to drive leads, sales and customer retention.
- A framework for measuring and evaluating the effectiveness of product marketing on business growth.
- How to use battlecards, flowcharts, and competitor analyses to make data-driven decisions and get internal buy-in.
AFTER TAKING THIS COURSE, YOU’LL:
- Be able to build and launch high-impact product marketing launches for your company.
- Develop messaging and positioning frameworks that make your product stand out and win sales.
- Know how to turn product marketing into a conversion and sales engine for your company.
- Create high-converting content that aligns messaging with customer needs and values.
SNEAK PREVIEW: LESSON 1THE HYBRID ROLE
Lucas can bridge the technical and non-technical world to make technical information easy to understand.
I highly recommend him because he is a great person to work with.
THIS COURSE IS RIGHT FOR YOU IF …
- You are considering a career as a Product Marketing Manager
- You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results.
- You already have many years of experience in the role and are looking for new inspiration and strategies.
THIS COURSE IS PROBABLY NOT FOR YOU IF…
- You work as a developer or have little or nothing to do with marketing or sales.
SKILLS YOU SHOULD HAVE BEFORE TAKING THIS COURSE:
- Basic understanding of sales and marketing and their respective roles within the company.
- Basic understanding of the marketing funnel, lead nurturing, customer retention, and developing marketing campaigns.
- Basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Get it immediately. Lucas Weber is a product marketing for technology.
ABOUT YOUR INSTRUCTOR, LUCAS WEBER
Lucas Weber began his career as a Software Product Manager, but found his calling as a Software Product Marketing Manager, which uses his talents for communicating development tech talk into marketing and sales messaging and for positioning a product for success in companies of all sizes.
YOUR FULL COURSE CURRICULUM:
PRODUCT MARKETING FOR TECHNOLOGY COMPANIES
THE HYBRID ROLE
Lesson objectives
- Position yourself to receive and accept crucial information within your company which is a key element in building your product positioning and messaging
- Craft your storytelling through best practices to ensure that your message gets through to your target audience
- Bridge the gap between development, marketing, and sales within your organization
Topics are covered.
- Communication
- Storytelling
- Public Speaking
- Leadership
- Hybrid Role
MARKETING
Lesson objectives
- Align with the marketing team’s objectives and enable the team to reach them by supporting the marketing funnel
- Successfully build customer success/case studies based on four crucial elements
- Identify and ask the right questions when visiting prospects and customers to effectively build the right positioning and messaging for your products and to further empower your development team with valuable feedback
Topics are covered.
- Define and differentiate the Product Marketing Manager’s role within Marketing
- Building Case Studies
- Visiting Customers & Prospects
- Internal Company Events
- Analyst Relations
PRODUCT MANAGEMENT AND DEVELOPMENT
Lesson objectives
- Define different types of product launches which are recognized across both product and marketing
- Organize and lead a product-focused marketing campaign from beginning to end
- Increase both sales and stickiness through different forms of in-product marketing
Topics are covered.
- Development Methodology and Tools
- Product Launches
- Product-focused Campaigns
- Product Roadmaps
- Technical Support and User Groups
- In-product Marketing
SALES ENABLEMENT
Lesson objectives
- Distill important information into key learnings for a sales team
- Onboard employees of all business units through various exercises, workshops, and exams to ensure a solid start in your organization
- Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information
Topics are covered.
- Sales Team Structure and Goals
- Training
- Learning Management Systems
- Onboarding with Playbooks and Battlecards
- Continuous Learning
- Microlearning
PRODUCT POSITIONING AND MESSAGING
Lesson objectives
- Create short and long versions of B2C and B2B buyer personas
- Map out the buyer’s journey and align it with sales enablement activities and material
- Conduct research on how to create your positioning by analyzing competitor positioning and by collecting feedback and insights from inside your company, prospects, and customers
- Create your product positioning and successfully deploy multi-layered messaging
Topics are covered.
- Buyer Personas
- Buyer’s Journey
- Company Internal Research
- Competitor Positioning
- Prospect and Customer Research
- Creating your Positioning and Messaging
Working with Lucas results in a successful product launch or high quality material such as a video, white paper, press release, campaign or any other type of marketing collateral.
Lucas is an effective and professional. He has a clear product strategy and is able to reach the targets. When creating high quality marketing material to support our sales, he is able to communicate and translate the product benefits to both technical and non-technical people.
SHOW OFF YOUR NEW SKILLS: GET A CERTIFICATE OF COMPLETION
If you pass the test after the course is over, you can earn a CXL certification.
You can add it to your resume, your LinkedIn profile or just get that well-earned raise you have been waiting for.
C XL INSTITUTE IS AN AUTHORIZED LINKEDIN EDUCATION PROVIDER
You can add your education, certificates, badges, and more to the Education section of your profile.
GET THIS COURSE AND 50 OTHERS WHEN YOU SIGN UP FOR CXL INSTITUTE
The course is included with the subscription.
You can take online courses on growth, digital marketing, and other topics in a single subscription.
- World’s leading practitioners teaching you their best stuff.
- 50 online courses on all things data-driven marketing
- New courses added every single month
SIGN UP FOR CXL INSTITUTE AND GET ACCESS TO
- 50 courses on all aspects of data-driven marketing (new courses added every month)
- 4 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
THE C XL INSTITUTE GUARANTEE:
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Do you need help convincing your boss?
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com .
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).
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