Learn to set up and use personalization to get improved conversions across the customer lifecycle.
This is a course for people who know how to use intelligent targeting to get more bang for their buck.
Enroll in this 4-week, 8-class personalization course to learn how to:
Structure a personalization strategy from scratch
Evaluate and pick the right tools and technologies for your business
Analyze and frame results to evangelize wins
Use personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results
So much more.
The live course starts on June 5th.
Guy Yalif , Personalization Expert
This Course Is Right For You If…
You understand the basics of website A/B testing. It is fine to be a beginner at A/B testing
Advanced A/B testers will find even more value in this course
You’ve tried A/B testing and thought “it didn’t work for me”
You’re accountable for driving your site visitors to take a certain action. This often means you have growth, demand gen, or acquisition in your title
This course is not for you if…
Your website isn’t important to your business
You don’t like taking a quantitative approach towards growth
You have never thought about web optimization
Skills you should have before taking this course:
A basic sense of setting up an A/B test, calling winners, and sequencing tests. You do not need to be expert in any of these nor know the mechanics in detail. These skills provide a helpful background for learning personalization.
A basic understanding of web optimization.
This is a beginner to intermediate personalization course.
The buzz of personalization is something that has been heard in the marketing space for a while.
That’s right. The customer experiences should be one-to-one. ”
That’s right. At the right time, send the right message to the right customer. ”
That’s right. Mass marketing is over. Targeting individuals with a specific message is what it is all about. ”
Great. In reality, the people who are spouting these things on stages and in blog posts are not the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.
It isn’t easy toPersonalization, whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting But when done right. It’s the most efficient activity you can do. .
Segment and Target Customers for Increased Revenue and Conversions
The course will teach you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.
Simply put, this live online course will teach you practical ways to deliver more results with personalization . You’ll explore different types of personalization and choose the right one for your business. You’ll learn how to integrate personalization with other optimization tactics like A/B testing. Finally, you’ll learn how to measure the results and present them to champion the cause in your company. Get Conversionxl – Personalizing For Conversion on nextskillup.com right now!
In just 4 short weeks, you’ll be able to…
Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycle
Understand how to use personalization for both B2B and B2C environments
Put personalization to work together with analytics, account-based marketing, and creative agency/team work
Set strategy and put in place the tools and processes to enable personalization for your business
Avoid typical pitfalls marketers encounter when starting to employ personalization
Make more money from your optimization efforts. That’s what it’s all about, right?
We will start with an overview of mobile and desktop website personalization as an approach to driving better conversions. We will help you figure out which one is right for you.
Topics are covered.
What are different forms of web optimization and how do they differ? A/B testing. Multivariate testing. Rules based personalization. Predictive personalization.
Which approach is right in which situation?
Some of the tools you can use today for each
Personalization applied to various verticals: ecommerce, financial services, lead gen, b2b, and more
How much and what kind of data do I need for effective personalization?
Where do we, as marketers, add the most value?
Class 2
Class 2: Customer Segmentation & Deciding What to Optimize for
We will discuss different approaches to segmenting your customers and what that means for your personalization strategy.
Topics are covered.
Segmentation approaches
What’s ideal and what’s practical?
How does the customer life cycle fit into your personalization approach?
How do you choose what to optimize for? What impact does your optimization goal have on your work?
Class 3
Class 3: Deciding What to Personalize: Approaches to Creating Creative
Where do we start? What should we focus on? Where should we focus our next round of energy?
Personalization is dependent on creativity. personalization is dependent on the words, images, and layout that change the mobile and desktop web experience. How do we make it happen? What is the most important thing?
Topics are covered.
How to develop variation ideas
Typical types of creative used in personalization
Workflow for creating personalized creative
Working in house and working with agencies
Managing approvals and setting expectations
Class 4
Class 4: A/B & MVT Testing to Enable Personalization
In this session, we will set up an A/B test and a multivariate test, step-by-step, to drive better conversions. We will look at what kind of personalization is possible using these tools. We will talk about where we can add the most value.
Topics are covered.
A hands on view of driving conversions with an A/B test
Advantages and disadvantages of A/B testing
Advantages and disadvantages of multivariate testing (MVT)
How marketers and agencies add value with A/B and MVT
Class 5
Class 5: B2C Personalization
We will focus on driving consumer behavior in this session. We will walk through examples with rules and personalization.
Topics are covered.
Goals of b2c personalization
A hands on view of driving conversions with rules based personalization (RBP)
A hands on view of driving conversions with predictive personalization (PP)
How marketers and agencies add value with RBP and PP
Class 6
Class 6: B2B Personalization
We will focus on driving the behavior of business customers in this session. The challenges of b2b personalization include low traffic volume and low conversion rates. We will walk through examples with rules and personalization.
Topics are covered.
Goals of b2b personalization and key differences from b2c personalization
A hands on view of driving conversions with rules based personalization (RBP)
A hands on view of driving conversions with predictive personalization (PP)
Account Based Marketing and anonymous marketing
How marketers and agencies add value with RBP, PP, ABM
Class 7
Class 7: Analyzing Results & Iterating
We will talk about how marketers demonstrate lift, progress, and insight. Our goal is to help you be a hero.
Topics are covered.
Integrating with Google Analytics and Mixpanel
Integrating with in-house systems
What is the right granularity of analysis?
What is the right time horizon of analysis?
How does personalization analysis differ from A/B testing analysis?
What do takeaways mean when you’re continually personalizing?
What should I focus on next?
Connection to paid media
Class 8
Class 8: How to Bring to Life into your Business
Everything will be tied together in this final session. Practical rules of thumb will be discussed as you set up personalization in your business. Things to watch out for and typical pitfalls will be covered.
Topics are covered.
How to set yourself up for early success
Typical pitfalls to avoid
Pulling it all together
You will also get 10 pre-recorded video lessons
You will get access to snack-size video lessons to help you learn more about the course topics. Topics covered include:
1. Where a Website Fits in the Acquisition Funnel
2. Why a Data-Driven Approach to Conversion Matters
Personalizing for conversion is free. Personalizing For Conversion Group buy, Personalizing For Conversion Free, Personalizing For Conversion torrent, Personalizing For Conversion course free.
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com . – Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link. – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).
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