ConversionXL (Ramli John) – Demand Generation

Make a demand generation engine and win. More sales.

The course will show you how to build a machine for lead generation.

WIN 10X MORE SALES WITH HALF THE EFFORT BY BUILDING A DEMAND GENERATION ENGINE FOR YOUR COMPANY

When it comes to sales in their industry, it is because their marketing team has built a demand generation engine.

Ramli John will show you how to create a solid demand generation pipeline that will support your business for years to come.

The introduction video is 5 minutes.

Buyers have more options and resources in today’s information-rich world. They know a lot about you and your competition when you connect with them.

You can stand out from the competition with a demand generation program. This course will teach you how to build and deliver a best-in-class demand generation program. You will learn how to convert leads into long-term customers. Learn how to do it.

• Evaluate and set business goals and KPIs that align with sales and marketing
• Create content that entices your target audiences
• Leverage landing pages, social media, and keywords to convert prospects into leads
• Set the stage for the purchase process just right to transform leads into customers.
• Monitor your customer’s experience after the sale and measure your program’s performance.

By the end of the course, you will have the tools and action plan you need to grow your business.

You will be able to in just 8 sessions.

• Put together a successful demand generation strategy that will help your company generate predictable, qualified leads for years to come
• Leverage landing pages, social media, and keywords to compel your target audience to give you access to their email inbox and, eventually, their wallet
• Avoid some of the most painful bottlenecks when it comes to implementing a demand generation program that aligns sales and marketing

If this course is right for you…

• You have a product or service that requires you to generate new leads each month – example: SaaS product, accounting firm, agency, consulting, niche e-commerce products, etc.
• You want to generate more qualified leads for your company and “warm them up” so they’re ready to buy your product or service
• You understand the importance of aligning and enabling sales and marketing revenue goals and vision

This course is not for you.

• You have enough leads in your sales team pipeline this quarter to hit your revenue goals
• You’re satisfied with the number of leads you’re getting each month using the demand generation tactics you’re using right now
• You aren’t curious or willing to take the risk to try new demand generation tactics

Before taking this course, you should have some skills.

The course is suitable for everyone.

• A base-level understanding of digital marketing
• Worked or currently work in a lead generating business in marketing and/or sales
• Basic understanding of inbound marketing

Ramli John is your instructor.

Ramli is a digital marketing consultant with over 10 years of marketing experience in a wide array of environments. In the last five years, he has built his career helping VC-funded B2B companies in San Francisco, New York, and Toronto to generate more leads and sell more online.

He was proud to put together a series of webinars for a marketing automation software company that generated $4.8 million in sales. In a couple of months, Ramli managed a demand generation campaign for another company that resulted in a 210% growth of their email list.

Ramli can be found on a motorcycle riding along a winding road or rock climbing at the nearest gym when he isn’t generating more leads for his clients.

Your full course syllabus.

There is demand generation.

Lesson 1

The foundation of demand generation.

It is said that wise builders build on a firm foundation. They risk losing everything they have worked for if they build a house on shaky grounds. You will learn the basics of a demand generation engine in this class.

Lesson 2

Sales and marketing are aligned.

If you want to truly build a demand generation engine and see a great ROI on your marketing and sales budget in today’s market, then sales and marketing have to be perfectly aligned. Marketing and sales don’t get along very well. You will learn how to align and enable your goals in this class.

Lesson 3

The ideal buyer’s mind is being entered.

Some leads are created differently. The first step in building a demand generation engine is understanding who your company’s qualified leads really are.

Lesson 4

The perfect content is the law of attraction.

Every demand generation engine has content at its core. In this class, you will learn how to create great content that will appeal to your target audience. Recent updates in social platform and search engines have prioritized video content over other types, so a special emphasis will be placed on video content.

Lesson 5

From attraction to demand, turning eyeballs into leads.

Do you know how to make a good opt-in landing page? It is important to create a landing page to get more leads. Most marketers stop there. In this class, you will learn how to build a landing page.

Lesson 6

Content promotion is fuel for your demand engine.

This class will teach you how to promote and amplify your content for lead acquisition.

Lesson 7

Outbound marketing can be used to target your perfect lead.

Many marketers think outbound marketing is dead because of the rise of inbound marketing. Outbound is still relevant and effective if done correctly. In this class, we are going to learn how to generate leads using outbound marketing techniques that provide a positive return on investment.

Lesson 8

Email and Facebook Messenger bot workflows can be used to nurture your leads.

According to a report by Forrester, B2B marketers who implement marketing automation increase their sales contribution by 10%. Email workflows can help you to convert leads into customers, as well as help you delight your existing customers and encourage activity like greater product adoption, upsells, and additional purchases.

Lesson 9

Office hours are Monday to Friday.

In this optional class, Ramli answers questions and covers various aspects of the course.

You don’t have to watch this session in order to get the certificate exam unlocked.

Sale Page: https://conversionxl.com/institute/online-course/demand-generation/
Archive: http://archive.is/v7OXD