ConversionXL – Yehoshua Coren & Chris Mercer – Google Analytics For Beginners

Go from zero to effective in using Google Analytics

In no time, you will be able to improve product, marketing, and strategy decisions.

Become a savvy Google Analytics user in just hours

You are blind if you don’t have the right data and the ability to understand it. For a reason, it is the world’s most popular digital analytic tool. You can use it to allocate marketing resources and focus on the right stuff.

This course will teach you how to start measuring what matters, and how to answer business questions using the internet.

This training program is for you to learn.

• The basics of Google Analytics. Learn to navigate the interface with confidence.
• Who your visitors are and where they’re coming from, so you can focus on getting more of them
• What actions your visitors take on the site, what the results of those actions are. This information helps you optimize your site for higher conversion rates.
• How to analyze the data, and turn that into insights to improve business.

You can start doing data-driven marketing – even if you’re just getting started

The online training course is led by Chris Mercer, a world renowned tag management expert.

• Learn to navigate all of the most crucial reports Google Analytics gives you.
• Think like an analyst. How do you approach problems and find answers to business questions? This mindset is the most important part of analytics.
• Use Google Analytics to find conversion opportunities, analyze marketing campaigns, and learn more about user behavior.
• Feel more comfortable providing quantitative answers and solutions to your business questions.

This course is right for you if…

• You feel overwhelmed looking at analytics reports
• You know you should learn more about data analytics, but haven’t explored the topic much
• You’re a marketer whose job could benefit from an increased ability to analyze data
• You have zero to little knowledge on the inner workings of Google Analytics and you’re tired of missing out

This course is probably not for you if…

• You’re an experienced analyst
• You’ve taken any other CXL Institute Google Analytics courses
• You feel comfortable answering business questions with GA data

What skills do I need?

How long should I have been working?

• If you’re currently a professional analyst, you might be overqualified.
• If you have a website but don’t think you’re getting accurate insights from GA, take this course.
• If you’re in any role of marketing (content, customer success, UX, social, branding), you can benefit from learning Google Analytics.
• This is beginner-level and will teach the fundamentals. You don’t necessarily need any skills coming into the class, just a willingness to learn.

What would make a student ineligible for this course?

• If your boss asks you a question about the performance of your site, are you able to jump right into Google Analytics and tell her?
• If analytics is a core part of your job role, you’re probably overqualified.
• Even if you use Google Analytics once in awhile but have never been formally trained, you might learn some fundamentals of the tool in this class.

What you’ll walk away with afterwards

• The ability to answer specific business questions using Google Analytics
• Confidence that your data is accurate and not swayed by bots, spam traffic, or other data tracking issues due to technical implementations
• Knowledge of the inner workings of Google Analytics – essentially, what dimensions, metrics, segments, filters, and reports mean
• The ability to confidently communicate analytics insights with stakeholders and clients
• How to use Google Analytics data to improve product, marketing, and strategy decisions

Why Chris Mercer ?

He co-founded Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of the internet.

Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference are some of the conferences he has spoken at.

Your full course curriculum:

Google Analytics for Beginners

Lesson 1

Getting started with a tool.

This class will show you how to use the most popular analytic tool. You will learn about it, what it can do, and how to set it up. You will learn what the data in the reports actually means.

Topics are covered.

• Setting up accounts, properties, and views.
• Dimensions vs Metrics
• Hit-level, session-level, and user-level data
• Integrating with Adwords, Data Studio, and other Google products

Lesson 2

Who are my visitors?

There is a critical question about who are my visitors.

Where do they live? What are their ages? What devices do they use? This type of information can be used to segment your traffic, improve your marketing campaigns, and improve your site for your specific visitors.

Topics are covered.

• Audience reports
• Demographics
• Device and browser reports

Lesson 3

Where are my visitors coming from?

Where are my visitors coming from? To find out which marketing campaigns are successful, it is important to analyze the data. You will learn how to track campaigns past what GA tracks out-of-the-box to get insights on specific acquisition campaigns.

Topics are covered.

• UTM campaign tagging
• Acquisition reports
• Answering actual business questions related to marketing.

Lesson 4

What are the results of my visitors?

The session answers two questions: what actions are my visitors taking? and what are the results of my visitors’ actions?

We show you basic goal and event tracking through Behavior and Conversions reports. We will also look at specific reports.

Topics are covered.

• Behavior and Conversion Reports
• Goal and event tracking
• Basic ecommerce reports and analyzing behavioral data.