Dan Kennedy – Lifetime of Work

Over 40 years in marketing, copywriting, speaking and authorship, Dan Kennedy has a lifetime of work.

Only you can get this. It’s rare. There is a collection.

It was a very limited time of work for me.

These are good examples of changes in style and technique from 1970 to present. Pieces that were successful, pieces of historical curiosity, and personal favorites are included.

This collection includes me. The first full-page trade journal ad. All the way to recent promotions, I wrote back in 1973.

I wrote the first ads for Magnetic Marketing and it was my most successful product to date. The speech I used to sell Magnetic Marketing from was included in the script.

From 2005 to 2006 through 2010, I did seminar marketing campaigns for one client, Restaurant Marketing Systems.

You will get a bigger picture later on. This archive has 1554 pages. That will generate tons of.

There are ideas for copy angles. How to position your product or service in your marketing. You don’t want to start a marketing campaign with a blank slate. This Archive will allow you to figure things out for yourself.

There are ideas for offers. You will be able to deploy your own promotions. A good offer is the most important part of a promotion. 40 years of offers have converted well for me and my clients. You can come up with tons of ideas for your own offers for products, services and seminars.

There are design ideas for your promotions. You will be able to implement your own ads. Print ads and magalogs will spark ideas for your own promotions so you don’t have to wonder what works and what doesn’t.

Headlines, closes, bullets, stories, and so on can be swiped. For your own promotions. You will be able to flip through all 1556 pages of examples and ideas for your own.

When you take action today, that big box containing this Archive lands on your doorstep.

Do not pay attention to the campaigns.

That is not in your market.

If you aren’t a seminar marketer, don’t ignoreRory’s campaigns or any other campaign you’ll come across in this Archive. There is a lot that can be used for your own business.

No one can fail to find gems in this collection. My files and drawers, cardboard cartons, and storage were not in pristine condition. Some of their reproductions are not perfect and you might need a magnifying glass to see them. You will be rewarded for your diligence.

This 1556-page archive could be a huge bastion for your business.

There is a collection of content. If modified and used today, most of these have historical interest. You can learn from the sales presentations and use them for your own presentations.

Entire products and product covers. There is a complete copy of my manual. You can glean ideas from this collection.

There are book promotions. Publishers are not the promoter of my books. I put a lot of the activities I used to promote my books here so you can use them for your own promotions.

Newsletters and other publications. The foundation of my entire career has been that. There is no single thing that is more important to a person or business success than their own print media. This collection will give you an unfair head start over your competitors.

There are photos. Joe Theismann, Ronald Reagan, Paul Harvey, and other celebrities were with me at many events. I used these photos to build a celebrity aura around myself and my business. I use cartoons for my marketing as well.

There are personal items. The correspondence I have had throughout my 40 years in information marketing will be of interest to you.