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Small business owners, sales people and anyone who wants more customers are in need of attention.
We are typically viewed by many peers as barbarians. Or fools. They judge what they see us doing – what of it we let them see – as so out of whack with the norms they conform to, that we scare them, annoy them, even enrage them. Mystify them. They scoff, laugh, ridicule. Sometimes they demand we be brought to heel by some Authority. We are at odds with much of our own industry or profession. And it doesn’t stop there. We’re often disapproved of by family and friends. Demonized in media. CONSPIRED AGAINST.
Rather than be cowed by it, we see criticism, resistance and opposition as encouragement. I know that I am on the right track when a majority scream ‘n squeal. This is a Core Concept for me.
This isn’t just about ‘immunity to criticism’ – although that’s important. I’m talking about a level above and beyond that where even fewer dare tread: reveling in it. Using it as a barometer. A predicitive measure. Walt Disney once said that he was never frightened, unless a majority of his own people or of any group instantly liked his idea. He hoped for skepticism. If you are often acting – and having to act in opposition to the ideas of “proper-ness” of those around you, and you have to fight seepage of their small, timid and average thinking into your head… Renegade Millionaire 2.0 is for you.
Often, it’s the guy first laughed out of the room that winds up owning the whole place. I’ve lived it for 40 years, and I’ve witnessed it over and over again. It takes BRASS BALLS to disregard and override an entrenched, well defended status-quo of any kind. Lots of people give lip service to it and like labeling themselves Renegades, but most are all bark and no bite. Not really LIVING IT. I’m now looking for entrepreneurs who are DEEPLY COMMITTED to Renegade-ism.
Of course, you have to carefully pick such battles, but once you do, you need both the determination and the methodology for succeeding against all obstacles and opposition. Just for example, do you know the most effective way to gain acceptance for a radical idea; to break through the “we’ve never done it that way before’ wall? One of the stories I’ll tell you in Renegade Millionaire 2.0, is a little-known story of the Disney movie no one there wanted to make, its opposition, how an OK to do it was obtained, and how it defied a long-standing Walt practice and altered the course of the company forever, for the good. Fast-forward to today’s venture capital market where the same method has been used to get billions poured into dozens and dozens of start-ups, all built around one bad idea, all failing.
I imagine you are recognizing the rising level of difficulty surrounding you and your business, manifesting in so many different ways. And the chorus that grows louder, with “why can’t you do thinks like everybody else does and be normal?” – this, specifically applied to your thinking and beliefs, your demands of others, your advertising and marketing, your business practices, your ambition and more. This makes you and me Kindred Spirits. Activists agains the mundane and mediocre, the ordinary in anything, but especially in results. And, my unorthodox methods DO get results.
Renegade Millionaires overcome Opposition Forces many times during their careers. You don’t get to do it once, then never face the same kind of opposition again.
There is no “lifetime pass”. This is something you have to get good at. And like. Thrive on. It is mindset and skill-set. It is an overrall “approach” to adopt, adapt and apply. This has never been more necessary.
This Letter tells you why – and why Renegade Millionaire 2.0, now. It is an invitation to a NEXT-LEVEL of autonomy and accomplishment. A deeper dig into critical concepts with me, than ever before. Please read about it and consider it potential importance to you. My Underground Resistance Movement and your decision is required NOW. I can’t conscript you, although I would if I could. There’s no draft; you have to volunteer. But if I could, I would reach right into your pocket, open your wallet, take your credit card and get you registered immediately, because I believe what you will learn in Renegade Millionaire 2.0 is that important for you. Follows, the best I can do for you…..
My original renegade millionaire training was done in 2004.
Twelve years ago. Presidents come and go. Entire new businesses as well as new products, services, money streams, and media have risen as long viable products, businesses and brands have left the market. Yahoo is dying. The American economy has been fundamentally changed by 9 years of near zero interest. A war with terrorism has changed the world. What if a giant meteorite crashes into the earth?
A lot has changed in the worlds of business, finance, entrepreneurship, marketing. There are new threats to prosperity, autonomy and security. There are new opportunities. New media. New ways to apply those most powerful Renegade Millionaire strategies. Renegade Millionaire 2.0 is, if anything, over-due. I have a great deal to say about Renegade Millionaire-ing now that I did not have available to me to say 12 years back. And I have new, current, important predictions to make and directions to offer, to move confidentially to the future.
Of course, a lot of the most celebrated “new” is revealing itself to be facade in front of illusion and delusion. Sorting out the viable and useful from the fools’ gold is no easy matter. You are daily assaulted, bombarded, distracted, pulled hither and on. Much of what was purported to simplify and speed accomplishment has actually complicated and slowed it. It is evermore important to have absolute governing principles – itself a Renegade idea in opposition to the rising popularity of uncertainty and flexibility, the rising pressure to let yourself be tossed about by the winds. It is evermore important to have the discipline to ignore many things and focus on a few.
Because….
… A lot has not changed – in terms of principles and strategies, about which uncompromising clarity of thought and stiffened spine are urgently needed.
I step up now to tackle the biggest of the big questions: what really works. What to ignore and leave to others, and what to focus on in every aspect of success. There is a reason to revisit my work. Up-date. Proceed on. Go deeper.
One of my most popular trainings is the Renegade Millionaire 2.0 This will be the last time I address it. This is the tour de force. The whole thing. It wants to combine all my work having to with Renegade-ism, stretching all the years, the hundreds of hours of prior presentations, some recorded, some not, the intimate work applying these strategies with clients to diverse businesses that then wildly out-perform their industry’s norm. It should be obvious that Renegade Millionaire 2.0 is not a mass entertainment. It takes a certain amount of militancy to be a Renegade Entrepreneur. We are making ourselves gods and kings of our own kingdoms. It is a radical idea that is resisted by many. There is an accelerated move against exceptionalism. It pressures from all directions.
I am reviewing all the Renegade Millionaire recordings, notes, etc. myself to choose the points to expound on. Beyond that, I’m drawing from “case files” of hands-on work with clients Renegade-izing various aspects of their businesses, sometimes against considerable internal or external opposition. THIS IS IMPORTANT. Information is one thing, but seeing its real-world, against-resistance application is much more “spine tingling” and provocative. And, better from businesses on Planet Dan, and from businesses you never even knew existed than the most common references – Disney, Starbucks, Apple.
Do you remember the TV show, THE BIONIC MAN, starring Lee Majors? At its opening, it talked about “re-building” the lead character to be quicker thinking, stronger, faster, more able to withstand any danger or foe. I forget the exact words used, but that was the gist of it. That’s what I want Renegade Millionaire 2.0 to do for you. And more. I want you more able to withstand the opposition to exceptional achievement, and I want you empowered to accomplish more of what you want to do, faster and more certainly. “Bionic”, incidentally, is a word with its origins in the 1960’s, a short history for language. It means: having ordinary human powers greatly increased and enhanced.
Also in the 60′ s, “cybernetics” captured interest, and the original Psycho-Cybernetics book by Dr. Maltz (which I later up-dated as The New Psycho-Cybernetics with Dr. Maltz) was a monster bestseller, going on to top 30-million copies sold worldwide, in all editions. Maltz wrote about the methodology for “locking on” a human’ s progress toward a goal in the same way a programmed missile could be “locked on” to a target, so that, even as it might have to zig-zag around obstacles, it would not be dissuaded from its purpose and would hit its target, no matter what.
That same cybernetic missile technology now powers the little self-driving Roomba vacuum cleaners, by the way. Humans too often try doing this purely by conscious-mind will-power and determination, which, while vital, is, itself, a failure 9 out of 10 times. Renegade Millionaire 2.0 fully integrates cybernetic science, the minds, the psychology of achievement against opposition with practical, pragmatic business strategies and tactics. Let me get into this by sharing the incident that ignited my interest in re-visiting and re-booting Renegade Millionaire …
This is critical. There is, in fact, a primal energy that makes an individual stand out from the crowd, magnetically attract favorable attention and cooperation and opportunity, facilitate necessary influence and stoke confidence and creativity. There is, in fact, a primal energy that makes a business rise, shine, thrive; powerful against competitive and opposition forces, attractive to customers and patrons. This energy emanates outward from its center and, in a closed loop or “boomerang effect” brings power to the person and business. This is the secret that explains why two seemingly identical people or businesses doing seemingly identical things get vastly different results. It is the answer to a frustrated Universal Studios theme park V.P.’s querulous conversation with a client of mine, in which he said they were doing everything that Disney was doing, yet still getting woefully poorer results. They might be doing the same things the same way, but their energy is different. This primal energy can be diluted, damaged, drained away without you quite realizing what is happening, leaving you a Superman who has been sleeping near concealed Kryptonite ever so slowly weakening you until one day you can’t seem to even get out of bed. I have painstakingly identified and documented SEVENTEEN ways this destruction occurs for person or company …
These can be fought off. If you find them in your competitors, you can exploit them. They can be reversed. Each is a double-edged sword and coin. You, the individual, and the team are affected by these 17 malignancies.
A key part of the Renegade Millionaire 2.0 discussion I want to have with you is about these 17. What they are. How they begin, grow, spread, and gradually wrest control and overshadow. How they slow everything down. How they cloud the mind, so that arguably the most important asset an_entrepreneur can have -clarity- is impaired.
Obviously, the opposite of these 17 malignant, cancerous, strength draining conditions are the power sources of Renegade Millionaire and Multi-Millionaire Entrepreneurs. The power sources can be invigorated. Their power multiplied. This is how the businesses I work closely with out-perform their peer and industry norms by multiples. As example, consider the owner of retail stores making 300% more net profit than his peers and competitors. The professional practices owner banking double the profit his peers get from the same revenue, and doing it with a handful of smoothly running offices to boot. Another practitioner successfully selling his ‘program’ at $8,000.00, while the norm in his profession for the services in $1,000.00. 8X. A marketer of an “ordinary commodity” successfully selling at 10-TIMES the price of competing products on store shelves everywhere, and raising that business from ‘idea’ to multi-million dollar fortune, and keeping it steaming along for nearly 20 consecutive years. These are all ACTUAL CLIENT SITUATIONS, crafted by leveraging different of the 17 power sources. And they are but a few of many.
Consider me: routinely getting 6-figure fees for work vast numbers of pro copywriters do for 50% or 75% less. Me charging a $19,400 consulting fee for the initial meeting against the industry norm of free. Me requiring virtually everybody to come to me while the industry norm is ‘road warrior’ and Hilton Inns at airports. In speaking, NEVER using a speaker’s bureau, while most others cower before them. In writing, as a book author, getting paid at least three different ways for each book vs. just-about every other author paid only one way. Do you think any of this is happy accident?
In 5 different professional fields, I have defied the ‘rule of law’, the Establishments; the norms; the normal results – with impunity, by design. I HAVE “MORAL AUTHORITY’ TO SPEAK ON THIS AS NO ONE ELSE HAS.
Getting great, great, great clarity about and re-committing to those 17 can suddenly unleash an enormous amount of energy in you and in your business that has been put to sleep.
It is certain that the deep dive into these 17 will reveal opportunities you have not seen before. I am always opening the eyes of smart and successful clients to opportunities they never knew existed, waiting to be triggered inside their existing businesses or launched from them. At a recent Titanium meeting, I put a very smartentrepreneur into silence with facts about an income opportunity inherent in his business, worth at least 3X to 5X what the net of the entire business is, as-is. I will propose a collaborative effort by the entire group at the next meeting. The client I took a single, relatively simple strategy to, moved from one field of business to their different one, plusing what they were already doing successfully, and it has paid them over $100 million so far. The details of this one will be given to you by me. It has the ability to convert businesses from vulnerable to invulnerable.
These kinds of opportunities are already present, not to be invented. They are concealed, not imagined. When fog clears, they can be clearly seen. Each of my “17” in Renegade Millionaire 2.0 carries the possibility of sudden, dramatic clarity about such a prime, pregnant opportunity in your business. All 17 combined have near certainty of revealing at least one such opportunity!
The micro applications of these 17 can easily produce new, added income far, far in excess of the investment in attending, but the ‘bigger picture’ is more the reason to invest …
What will you do with what you have left?
Better Seize This Day.
I did a version of the life span/ years left illustration before. The average for males is 72. If you are in good health, make it 81. Take your current age into account. That is a reasonable number to think about. 17 years is a lot for me. The reason to invest is your Number. You won’t do what you just won’t do at home by yourself. Think. Assess. Determine if things are moving along as you want them to, and if not, what to do about it, now, so you don’t wake up one morning and say, How the hell did this happen?
You’d better seize this day. Your supply of them is dwindling and, as far as we know, can’t be re-stocked. And even that might abruptly end. The famous running-for-health guy, Jim Fixx, was, as I recalled, struck dead while jogging. My friend Fred Catona, killed by his own truck in his own driveway. A whole lot of folks were probably spending a day dealing with people they didn’t like, re-solving the same boring problem yet again, conforming in ways they found depressing, the day the terrorists flew smack into their office towers and killed them in balls of flames. You’d better seize this day.
There’s another, pragmatic, business reason to dig into Renegade Millionaire subjects with me, whether you have before or not; whether you have gone through the original System and other Renegade Millionaire products or not. That reason is being on the right side of the Accelerating Death & Destruction of Business. And it is broad and dangerous and accelerating. Almost every field is facing assaults: government interference, the amazon factor, commoditization, shrinkage of eligible customers, and on and on. THERE ARE ONLY FOUR OPPORTUNITY-BASED METHODS TO MAKE A BUSINESS “SUPER-SUSTAINABLE”, virtually impervious to evolutionary disintegration or revolutionary ruin. Very few entrepreneurs or marketers really, deeply understand these 4, let alone live by them … as evidenced by the constant death and destruction of once thriving businesses and even iconic brands. My dissertation just on this at RM2.0 is worth many times the price of admission!
Super-Sustainability Factors …
Nobody thinks that their house will catch fire, that their kid will get hooked on drugs, or that they will join the Islamic State via Facebook; these things happen only to other families. They don’t think their business could go from prosperity to crisis in a flash. It happens only to other companies. I sat in the back of the car, watching as my father’s business and our family’s prosperity were destroyed and collapse at seemingly sudden, dramatic speed. We had a hole open beneath our feet. The business did not have any of the four sustainable factors baked into it. I had Rich Dad one day and Poor Dad a few months later.
If you’ve never gone from top of the world to underwater, from high income to no income, from confidence to fear and shame, from rich to poor to broke, I do not recommend the experience. I learned a lot from it, but it’s a very expensive and brutally painful education. Most never recover from it either. My father did not, despite having enormous reservoirs of talent, skill and character.
If you don’t own at least one of the four super-sustainability factors, you are at risk at the moment. Even though there will be signs of doom, you won’t see them. By the way, there are always advance warnings. The 2nd Pearl Harbor was preceded by a series of warnings that were not taken seriously by the smartest people in the room. A duplicate of the 2008 financial crash was foretold.
In prosperous businesses and individual’s careers, it’s even harder to see and hear the advance warnings. In Renegade Millionaire 2.0, I lay them out with absolute clarity, and lay out the four choices for protecting self, enterprises and fortunes against them.
In 2015, for the first time, there were more business closings than start-ups. A study of all additional Obamacare, minimum wage, etc. costs coming by the National Restaurant Association forecasts an increase in labor cost, from bottom all the way up a company’s hierarchy, of 40% over 24 months. We are in the midst of a Middle Class Consumer GENOCIDE that will, by its end, take at least half of them out. Discretionary money is being forcibly concentrated into fewer and fewer categories of spending – for example, health insurance premium and deductibles rose 20% last year and are set to raise by 30% this year and next. That takes money away from other categories and moves it to health insurance. There is a Silicon Valley “bubble” and a sub-rime auto lending “bubble”*, very likely to bring us a market “correction” of 3,000 to 5,000. Stand still, turn very slowly around in a circle: you are surrounded by threats to your income, its sources and the way you receive it. RADICAL changes are going to be UNAVOIDABLE, if you are to survive the trans-generational shifts in markets, spending, redistribution of money, changes in responsiveness to media, consolidation of many industries.
Think of this as a giant, gaping canyon opening up in your industry or profession, the solid ground collapsing into a fiery pit. A few will run and leap and make it to the other side, where there is new, solid ground, and a fast path to safe1y higher ground. The majority will be trapped on the side that is eroding and collapsing and disappearing into the fiery pit. They will slide and fall in, themselves disappearing. This is already happening. I’ve tracked over 60 different business, service and professional categories with shrinking numbers, at least in the U.S. – many with shrinkage of 10% to 30% over just the past 5 years. That’s ground disappearing. At 10% a year, in 5 more years, no survivors at all. And in many, the pace isn’t slowing; it’s accelerating or predictably poised to accelerate.
If you do things the way most in your field do them, it is the fiery pit for you.
Renegade-ism isn’t an option now. It’s a vital necessity.
The most important thing I can do with you this year is to re-examine what true Renegade-ism is, how it works, how to create andtrigger it, and how to keep re-triggering it. Things to do and the A-B-C instructions for doing them can’t be just about mechanics. To protect what you have built so far and to leap up over the crowd and forward is what this is about. To stand above and below.
For example, I have a client who owns three particular kinds of retail stores in a shrinking category of retail commerce. Peers and competitors are dying … fighting a losing battle with a few corporate bullies who are literally “beating them up and taking their lunch money.” In the past 3 years, he has literally invented four different, very Renegade-ish businesses within his business – which, in 2015, ADDED $415,000.00 IN NET to a $2-million business with NO added staff or overhead. That likely doubles this year.
Hear this, loud ‘n clear: his breakthrough business plans; these schemes are undeniably ingenious and courageous, and instantly controversial in his field. But it is HIS READINESS FOR SUCH IDEAS TO EMERGE AND HIS CAPABILITY FOR ACTING ON THEM that produced that $415,000.00. Please do NOT discount this. Not the ideas themselves. In fact, I assure you, many others had the same ideas. Many more saw them being experimented with. But nobody else was ready to embrace them, develop them and act on them.
Get other products by Dan Kennedy right now!
A lot of people will invest in new tools, equipment and ‘mechanics’ but refuse to invest in themselves – and that is this 2.0, decision in a nutshell: do you think enough of yourself, and do you grasp the import of enhanced PERSONAL readiness and capability-to-act to join me and invest?
A Warning About THE FORCES THAT WOULD KEEP YOU ‘SMALL’.
Donald Trump said, If you are going to bother to think, you might as well think big. Gene Simmons was not a fan of the term small business and wondered why anyone would agree to wear it. There are often convergent influences, individuals, entities and forces that work hard at keeping you thinking, creating, and earning small. You have to be a conscientious objector to be part of it.
Zig spoke about “stinkin’ thinkin’.” One variation is “shrinking thinking.” Everyday, somebody is trying to reign you in. Slow you down. Urging their idea of ‘be realistic’ on you. In Renegade Millionaire 2.0, it’s think big or stay home. I am now easily bored. I have zero interest in talking about ways of tightening screws and oiling hinges to make things work n little better or make n little more money. If you have little interest in hearing such things, and would rather do something EPIC, then Renegade Millionaire 2.0 is for you.
Yes, I said: epic. Meaning: heroic. Grand. Monumental. Miltonian. John Milton (1608-1674), the English poet, completed his three major works – including Paradise Lost – after he had gone blind. He put himself to a task hardly anybody else would have, or would have considered possible or rational. (There was no app to dictate into.) Assuredly, family and friends tried to reign him in, counsel reasonableness, urge accepting his limitations. And they were all, however well-intentioned, enemies of his personal exceptionalism. (To be victorious, one must never be blind to one’s enemies!)
I, fortunately, have worked with a lot of people over the years who fought these forces-that-would-keep-you-small, nnd won, and I profited and learned a lot by standing right beside them during the battles. Few people ever get the opportunity I’ve had, to be in trenches with so many Renegade Millionaires. My ambition for Renegade Millionaire 2.0 is to synthesize and synchronize all that actual experience (NOT theory) into pragmatic, practical, actionable strategies and, more, super clarity … about What REALLY Works. But not just to do incremental things. To unleash incredible achievement.
I have clients who have started businesses with virtually nothing and built companies generating $SO-million, $100-million, even $1-billion a year in diverse fields. I, of course, did something in my field that has never been done by anybody else with the arguable exception of Dale Carnegie; you know it now as GKIC. I have also watched many people stumble and surrender to forces set on keeping them small. I understand the winners and the losers in this war.
It is a war.
It isn’t just a war over money. Being big doesn’t mean being wealthy. It means power. You can control your affairs. Rejecting attempts to control your thoughts, emotions, business decisions, time, money, and life. This isn’t an easy thing. You have to strengthen your spine. When it first appears, you have to fight it off.
I thought of the original Renegade Millionaire System as a weapons cache for winning the war. The relentless assault from many directions was meant to intimidate, shame, and reign in.
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