Details

Name

There are sales and persuasion strategies.

There is a description.

Dan Kennedy lays out his advanced strategies to become more trustworthy and influential in sales.

Details

Students will be able to identify the key components behind selling any product or service in a brutally candid, NO B.S. style. Students will learn to modify the 2-way dialogue between buyer and seller to their benefit. They will learn how to take advantage of their offerings. They can exploit the powerful drivers that are driving buyer behavior. Dan will help you spot classic bad behaviors and mistakes from a seller that perpetuate negative perceptions from the buyer, and help to turn them around with proven examples that span across retail to real estate to medicine to politics. It teaches you how to conduct sales presentations on your terms. Your value will finally be seen by buyers who will see you as an authority who commands the highest prices.

Features

What will you learn?

• How you can support and justify the highest fees and most premium prices while preventing sticker-shock
• Use leverage and control in a dialogue so that power rests with YOU during selling
• Fundamentally change the way the prospect is handled by a salesperson.
• How to create a ‘shock and awe’ box to immediately separate you from your competition.
• How to measure effectiveness ROI vs. response %
• Discover what rationalizations customers go through to justify a purchase–andsupply them ahead of time.
• Learn how to build personality and a story into your image.
• The classic blunders in sales that lead to fewer sales, lower prices, lost business, and leave you wondering -“What Happened?”
• What key bonds should be made with buyers to forge great relationships that still leave you in control.
• How constructing a price ladder immediately in sales discussions removes price from the sellers mind.
• How to immediately remove objections before they occur and block your progress.

Who is it for?

The small business person with real value in their offerings will benefit from this course. Business owners who feel that a better mousetrap or working harder is the solution definitely need this course. The course helps those who deal with prospects who base their decision to buy on price and extraneous factors. There are specific and proven ways to eliminate being put into that line-up. If you want to uncover those with a pre-disposition to buy from only you, this course is for you. The course will appeal to the business owner who still has traditional notions of sales and believes that doing a better job or working harder at these traditional approaches is the key. This is not the case according to Dan. Many people who want to systematize their sales and establish predictable rules of engagement will benefit from this course. It is for people who want to stop working through gatekeepers and instead engage more elusive prospects one-on-one. The student who feels that buying is a strictly logical process without feelings or emotions must review this course so they can re-think their tactics.

What do you get?

• This course includes 4 DVDs
• 65-page Course Transcription manual
• 75-page supplemental guide with overhead materials/examples

Duration

The course contains over five hours of information.

Category

There are sales strategies.

Contents 6

• CD 1
• CD 2
• CD 3
• CD 4
• Transcript
• Exhibits