The bottom line is here.

Traffic that converts into leads and customers is the fastest and easiest way to get traffic to a website. There is paid advertising. .

And the. The cheapest. There is paid advertising. There are video ads on YouTube.

That doesn’t mean that the other paid advertising options are bad. They are not. All of them are great in their own way. They are more expensive. And more competitive.

You can get YouTube video ads. Same results. Typically at those other platforms. The cost is much lower. . It wasn’t necessary to battle a dozen different competitors.

That is not hype. That is just how it is.

YouTube video ads are usually 3x less expensive than Facebook ads. . Is that a stone number? No. An ad for a market might be 10 times less. It could be 2x less. Sometimes it could be the same. You can expect the ad cost on YouTube to be about a third of what you would spend on Facebook.

If it costs you $3 to get a lead on Facebook, that same lead will cost you $1 on YouTube. It is not uncommon to get leads for as little as 15 cents with some advanced targeting tricks.

YouTube video ads have less competition than Facebook ads. . Only a third of the ad inventory is filled. That means your advertising opportunities are open.

In the real world, you won’t be competing with a bunch of other businesses for attention. I checked my Facebook account before writing this, and I saw 3 ads competing with each other within the first 10 posts of my feed.

Which leads to us. viewer intent .

The viewer intent is low on Facebook. . People are wasting time by scrolling through posts about what other people are doing. Your job as an advertiser is to get them to pay attention to something they weren’t even thinking about.

The viewer intent is high. . People are searching for something specific. They can see your video ad in the video they watch. You are catching them. It was an exact moment. A solution your product or service can provide is what they are looking for.

It is not the typical social media platform where people spend their time bragging and stalking each other.

People type in words for things they are looking for on the platform. . It is a search engine. YouTube is the 2nd biggest in the world when it comes to search engines.

1 billion people are on the internet. . An average of 1 billion people watch. 5 billion. There are videos a day.

A lot of eyeballs. This is important to you.

If people watch the video ads for more than 30 seconds, you will be charged. If they click on the ad. If someone watches 25 seconds of your ad and then clicks the skip button, what will happen? Nothing. You don’t have to pay a penny. Zero. No. It’s a bitch.

What do you think about that? Do TV ads ask you to click a button? No. They make you aware of something. Advertisers spend million on them because they know that once people are aware of a product, a certain percentage will buy it.

It can be done the same way on the internet. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it You aren’t spending millions, but you can make people aware of your product. It’s free. .

When you needed to sell your stuff, you would find the top dogs, the big-wigs, the influencers in your market and beg them to promote. Your stuff. To. Their audience. In exchange for 50% of your sales. It was referred to as finding super-affiliates.

You can basically do the same thing on YouTube. It is a lot cheaper because there is no begging. .

Let me explain.

There are a lot of people who want to become famous on the internet. Most fail. Some people stick with it and keep coming up with new content. They have built an audience of millions with video views in the tens of millions.

The part where you are going to say thank you is here.

There is a person in your market who is on YouTube. There are millions of video views.

Guess what? You can steal their audience on YouTube. . You will be able to run on YouTube. Your ads. In front of a building. Their videos. To. Their audience. . You can make money from a big, targeted-audience that someone else built.

Are you starting to understand how powerful video ads can be for your business?

I am selling a course on how to run video ads. Could you not see that coming?

I have been asked when I will be teaching a course on paid advertising. I said it wasn’t on my plan.

Why am I doing this course now? The cost difference between YouTube ads and all of the other guys has become. It’s beyond glaring. .

Not enough people know about this.

There are other training methods out there on the internet. It’s over-priced. Think of $1,000 courses. If you spend that much on a course, you are going to get screwed by marketers.

I decided to publish my own course. I made it for myself. A regular person. The person who is tired of hearing all of the big-money-for-nothing-promises doesn’t have time or money to burn and just wants someone to show them what to do without any B.S.

This course is for you if that sounds like you.

People don’t run YouTube ads because of that. They are. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I’m afraid of making videos. . They don’t know how. They think they will suck at it.

The good news is here.

You don’t need to know a lot about video. You don’t need a lot of expensive stuff. You do not need talent. You do not need to be a techie. You don’t need to be artistic. You do not need to be a pretty 20-something-year-old girl.

Simple, honest and transparent videos with little or no production value are what the ads that work best on YouTube are. . They don’t look like slick ads you see on TV, they look like videos made by a regular person being honest

You can make money with just your phone. The better off you will be, the more un-ad-like your videos look. One of my best-performing ads was a video of a kitten trying not to fall asleep.

Don’t worry, if you’re worried that YouTube ads won’t work for your business, deal only with business-to-business clients or something else…

Regardless of the type of business you have, your customers are still there. People. . And that’s what YouTube has done. Billions of people a day. They are on their site. There are 5 billion videos. A day. People go to YouTube the most for answers to their problems. If your customers are not aliens and you solve a problem, you can use YouTube ads.

Got it? I will be covering everything in the training.

It’s probably the most confusing part of running a video ad. You have to setup and hook a lot of things together. There are more than one option that you need to configuration as well. The training will include nuts-and-bolts. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I will show you exactly what to do, step by step, instead of letting you get frustrated and confused. There was no confusion. As I show you how to be golden, you will set things up exactly. . I am very much aware of the importance of what I will be sharing with you. There is a difference between knowing what you are doing and being lost.

I have made it clear that the only thing you need to create video ads is a phone. You are going to have tech questions. I will answer all of your tech questions here, since I am the video guy. I will show you how to use it and how to make your video ads in minutes. The style of your video ads is even more important. . That means what you are saying and showing. I will show you how to use the battle-proven formats for your video ads. You won’t have to guess what type of videos to make. I will show you how to make different types of videos.

The most important part of running ads is this. Determining who will see your ads is called targeting. Your ads will be a waste of time and money if you get this wrong. I will make sure you get it right. Many people think that Facebook is the king of hyper-focused ad targeting and that YouTube is weak in comparison. Let people think that. It will keep the competition low. The truth is that YouTube has laser-focused ad targeting. You have to know how to do it. I will teach you that in this section. At the lowest cost and for the highest conversions, how to deliver your videos ads.

Here is some honesty for you. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Not every video ad will be successful. You won’t knock it out of the park every time. Before you have big successes, you will have minimal successes. Your best ads will eventually stop performing. Successful Facebook ads can run for a long time. In this section, I will show you how to fix the problem. Was it something with your ad or targeting? I will show you how to know, what to do and how to move forward so you can get back to running profitable video ads.