David Booth – Google AdWords Essential Training
David Booth – Google AdWords Essential Training
Digital Download: You will receive a download link via your order email
In this course, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords.
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Description
Google AdWords Essential Training
By: David Booth.
It was released. Jun 9, 2011.
Description:
David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to use this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the return on investment from their activities.
An introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on conversion tracking are included in the course.
Author:
One of the founding partners of Cardinalpath.com is David. He has spent over a decade advising companies and organizations in web design, technology selection and deployment, search engine marketing, business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions for audiences ranging from top executives to technical implementation teams.
He began his career as a technical marketing engineer with Intel and has been involved in web application development ever since. During his two years with the Peace Corps, he developed and deployed web sites and applications to attract grants and international aid for local development organizations. David’s firm is a Urchin Certified partner and he is a certified trainer of both AdWords and Website Optimizer.
David earned a masters degree in international management from the Monterey Institute of International Studies and a BS in electrical and computer engineering from the University of Illinois.
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