David Booth – Google AdWords Essential Training 2014
David Booth – Google AdWords Essential Training 2014
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Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform…
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Description
Google AdWords Essential Training
By: David Booth.
This is the length of the story. 3h 16m
It was released. Jan 27, 2014).
It has been updated. Jun 13, 2014).
Description:
Get the most value from your pay-per-click spend by quickly using the power of Google AdWords. Measure the effectiveness of your ads on the leading pay per click platform, learn how to choose the best keywords, and write compelling ad copy. David Booth gives 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 The best practices for setting up your account are explained in this course. Learn about display ads and video advertising.
Topics include:
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Targeting locations and languages
- Writing great ad headlines and copy
- Setting campaign budgets and bidding
- Using ad groups
- Working with and optimizing your Quality Score
- Installing conversion tracking code
- Measuring ROI
- Testing ads with split tests
- Creating a remarketing campaign
- Creating a video ad campaign
Contents:
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Author:
One of the founding partners of Cardinalpath.com is David. He has spent over a decade advising companies and organizations in web design, technology selection and deployment, search engine marketing, business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions for audiences ranging from top executives to technical implementation teams.
He began his career as a technical marketing engineer with Intel and has been involved in web application development ever since. During his two years with the Peace Corps, he developed and deployed web sites and applications to attract grants and international aid for local development organizations. David’s firm is a Urchin Certified partner and he is a certified trainer of both AdWords and Website Optimizer.
David earned a masters degree in international management from the Monterey Institute of International Studies and a BS in electrical and computer engineering from the University of Illinois.
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