David Booth – Google AdWords Essential Training 2016
David Booth – Google AdWords Essential Training 2016
Digital Download: You will receive a download link via your order email
Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need…
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Description
Google AdWords Essential Training
By: David Booth.
This is the length of the story. 2h 56m
It has been updated. Jan 4, 2016
Description:
Get more visitors to your website and more value from your pay-per-click spend. Knowing what your business and customers need is the first step. You will learn how to set up a new account and begin researching your keywords, the foundation of all great ads.
Once you have set up your campaign, you will learn how to use AdWords reporting and Google Analytics to monitor the performance of ads to get more clicks, conversions, and ultimately more return on your investment in search advertising. Learn about audience recency and what ad extensions can do for you.
Topics include:
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Author:
One of the founding partners of Cardinalpath.com is David. He has spent over a decade advising companies and organizations in web design, technology selection and deployment, search engine marketing, business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions for audiences ranging from top executives to technical implementation teams.
He began his career as a technical marketing engineer with Intel and has been involved in web application development ever since. During his two years with the Peace Corps, he developed and deployed web sites and applications to attract grants and international aid for local development organizations. David’s firm is a Urchin Certified partner and he is a certified trainer of both AdWords and Website Optimizer.
David earned a masters degree in international management from the Monterey Institute of International Studies and a BS in electrical and computer engineering from the University of Illinois.
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