Description

Face it: the old “Frankendesign” approach isn’t working

We’ve all been there: you’re staring at a blank canvas, and suddenly everything is still. You can’t make a single move.

Meanwhile, visions of perfection float in your head, darting in and out of your consciousness. You can’t seem to grab them before they slip away. Even if you could, you fear you couldn’t make them reality.

Time is passing, and with it, you’re missing out on all of the other things you could be doing. You could be delivering your customers real value, but you can’t even seem to get started. Every moment that passes is money down the drain.

So, you do what every other person in your position does: you “steal.” You scour the library of screenshots and links from your “inspiration” vault, trying to find something that brings that vision back to your head. You download Bootstrap once again, and try to make your idea come to life.

And a new Frankendesign is born: a mishmash of a framework, stock icons, and fonts you picked seemingly at random, but that help make that Bootstrap look less “Bootstrap-ish.”

It might get you by, but it falls way short of your vision. You’ve put so much passion and energy into your product. It doesn’t feel right to put its soul into a body that’s so lifeless.

All of this wouldn’t be so frustrating if it just didn’t matter. If only design were just pretty decorations there just for the amusement of their maker.

These days, design is more important than ever for getting taken seriously. Look at any popular app you use day-to-day: from Facebook, to Twitter, and now even Google. The bar has been raised higher than ever. Good design is no longer a “nice-to-have.” Good design is a must.

To make things even more challenging, production timelines have gotten tighter and tighter. Teams are moving forward faster than ever, with disciplines like design and development converging on tasks like never before. You need design to contribute in today’s world – not only to stand out, but to even stay relevant.

How has design managed to become such a critical skill in today’s world? It may seem as if design somehow creates value out of thin air.

It turns out, that’s pretty much what good design does. It gives you instant credibility.

In a pioneering study, B.J. Fogg – who started Stanford University’s “Persuasive Technology” Lab on Stanford’s always-sunny, sequoia-tree-lined campus, discovered that design is the most important factor customers use in determining the credibility of websites. Participants in the study reviewed websites, and commented on whether they found them to be credible or not.

Over 46% of all comments about whether someone trusted a site or not were about the visual design of the site.

People said sites they trusted were “more professional-looking,” or that they “just looked more credible.”

Do you have any idea how to make something “more professional-looking,” or “just look more credible?” Probably not. That’s why you’re here.

It’s amazing that in a world where we know so much, things as simple as fonts and colors still make little sense. When you ask a designer about them, you get descriptions as head-scratching as the comments from Fogg’s credibility study. Yeah, you get that this font is “cool,” but WHY!?

Still, you try. You scrape together articles, and capture samples of designs you like. You do little test projects, and annoy your designer friends trying to pick their brains. It feels like they’re not telling you everything – as if they’re a society of magicians, sworn to secrecy.

Or maybe, you might think, a sense of design is just something you have, or you don’t. You might think your brain is “just wired differently.”

I’m David Kadavy, the guy behind this design course. I’ve been a part of this seemingly secret society of designers. I got my degree in Graphic Design, and I even won super-prestigious fancy-pants international awards for my work.

After systematically honing my design skills to deliver in the fast-paced grinders that are Silicon Valley startups, I decided to “open source” visual design. So, I wrote a book called Design for Hackers to break down the fundamentals of good design.

Finally, developers and programmers had a way to think about design that made sense for their brains. They were so hungry for this knowledge, D4H debuted in the top 20 on all of Amazon. My puny little “hacker” book was outselling Dick Cheney!

The readers I’ve talked to have learned how to design better, faster, and with more confidence in their decisions. I’ve talked to whole teams, in fact, who have stopped burning everyone’s time arguing arbitrarily in design meetings. They finally have a common vocabulary with which to make decisions and move on!

The one complaint I’ve heard over and over again from my readers, though, is that they struggle with having the time and the motivation to actually face design head-on and add that coveted “design pro” arrow to their quivers, once and for all.

Many people (even designers) believe the myth that visual design is only for “visual thinkers,” “creatives,” or artists. The truth is, just like programming, math, and language, great design is simply a combination of key parts. Once you break down and understand these elements, you can put them together in a way that makes sense.

You don’t need a 4-year degree or a 300-page textbook to decipher and create beautiful design. Just learning the essential, actionable elements of design will transform how you view everything you see around you. Plus, you’ll know exactly where to start when staring down a looming project.

D4H Video is specifically designed to make the most of your precious time. I’ve condensed the concepts from Design for Hackers down to the essentials. Learn the most important elements of the D4H approach in videos that are around 5 minutes apiece, packed with up-to-date examples.

The core of the course is the Lite Package , which breaks down every little factor that comes together to create great design. The course is divided up into three modules and 20 lectures, to help you focus on each of those pieces one at a time.

To maximize your learning, I recommend the Motivation Overdrive package, which has everything you get in the Lite Package, but comes with challenges, and community access to really get these concepts programmed into your brain.

Get David Kadavy – Design for Hackers on nextskillup.com right now!

D4H Video is specifically designed to make the most of your precious time. I’ve condensed the concepts from Design for Hackers down to the essentials. Learn the most important elements of the D4H approach in videos that are around 5 minutes apiece, packed with up-to-date examples.

The core of the course is the Lite Package , which breaks down every little factor that comes together to create great design. The course is divided up into three modules and 20 lectures, to help you focus on each of those pieces one at a time.

To maximize your learning, I recommend the Motivation Overdrive package, which has everything you get in the Lite Package, but comes with challenges, and community access to really get these concepts programmed into your brain.

Motivation Overdrive 15 actionable minutes a day,
community & camaraderie

You know how much you want to take your design skills to the “pro” level, but that can seem so daunting. As much design advice as you pore over day-to-day, don’t you feel like you should be there by now?

The key is making manageable progress, getting that progress built into your habits, and ultimately translating those new skills to apply to your day-to-day work.

The problem most people have when trying to learn design is they get overwhelmed. They see so much great design out there, but they can’t seem to break it down and understand it in a way that they can translate into great work of their own.

They just end up copying what they see, and feeling like impostors. Or, they end up reading a huge design textbook with no idea what to do next or how to actually apply what they’ve learned.

But the key to making progress is having that progress broken down into manageable chunks. That’s the crux of the Design For Hackers Video Course.

You’ll get only the essential pieces of design in to-the-point, short lessons and then steps for applying the lesson right away – so it becomes a seamless, automatic part of your design process.

The Motivation Pack helps you learn the tiny micro-skills that make someone a great designer. But, structured practice will only get you so far. The important stages of your growth as a designer will come as you apply what you learn to your day-to-day work.

Shaping every great design is a great User Experience. But when you’ve been ears-deep in code all day, it can be hard to step back and create a great experience – especially for novice designers.

Motivation Overdrive comes with a bonus lecture on creating User Experiences that go beyond using your technology brilliantly, to solving your customer’s problem brilliantly. Learn a fresh approach to User Experience that will make your product stand out from all the rest.

Sale Page: https://designforhackers.com/d4h-video/
Archive: http://archive.is/bp0Gg

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