Dayna Rothman – Content Marketing Fundamentals

Dayna Rothman – Content Marketing Fundamentals

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Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.

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Description

Content Marketing Fundamentals

By: Dayna Rothman is a woman.

There is a level. A beginner.

This is the length of the story. 2h 1m

It was released. May 7, 2015.

Description:

Content marketing tells the story of your brand by creating messaging that breaks through to buyers. Dayna Rothman explores how to craft a content marketing strategy in organizations of all sizes after she explains fundamental content marketing concepts and benefits.

The course explores the creation of a content plan and the creation of an editorial calendar. It explains how to write, edit, and design content, as well as choose the right mix of content, and closes with tips on measuring the impact of your content marketing efforts.

Topics include:

  • What is content marketing?
  • Hiring a content marketing team
  • Creating buyer personas
  • Developing a brand voice
  • Setting goals
  • Creating a content plan
  • Writing, editing, designing, and curating content
  • Promoting content on various channels
  • Tracking performance

Contents:

  • Introduction 1m 14s
  • Defining Content Marketing 14m 48s
  • Creating a Foundation for Content Marketing 29m 52s
  • Creating Your Content Plan 17m 20s
  • Creating Your Content 15m 28s
  • Promoting Your Content 31m 36s
  • Measuring Your Content 9m 42s
  • Conclusion 1m 24s

Author:

Dayna is the senior content marketer at Marketo. She has experience in content marketing, social media, marketing automation, and inbound marketing and is the author of Lead Generation for Dummies. Dayna is from Golden Gate University and lives in Oakland.

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Archive: https://web.archive.org/web/20150710105654/http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing-Fundamentals-2015/369044-2.html

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