CMO Foundations: Creating a Marketing Culture

By: Deidre Breakenridge.

There is a level. It is advanced.

This is the length of the story. 1h.

It was released. June 20, 2018).

Description:

CMOs help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Breakenridge shows how a vibrant culture of marketing can be created. To create goals, a vision, and a mission to align all groups, Deirdre explains how to audit your existing culture. She shows how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.

Topics include:

• Defining the marketing culture
• Understanding culture change management
• Understanding purpose, vision, and goals
• Training a people-first marketing culture
• Using recognition and rewards
• Measuring marketing culture values
• Paying attention to the feedback loop
• Involving HR in your marketing culture

Contents:

• Introduction
• 1. Marketing Culture framework
• 2. Building your Marketing Culture Foundation
• 3. Igniting your Marketing Culture
• 4. Evaluating your Marketing Culture “Roots”
• Conclusion

Author:

I know of Deirdre Breakenridge. Pure Performance Communications has a chief executive officer.

Breakenridge has counseled senior-level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, and Marketwired. Breakenridge is the author of five books. Her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012 and is available in print and all digital formats. Her other books include Putting the Public Back in Public Relations, PR 2.0: New Media, New Tools, New Audiences, The New PR Toolkit, and Cyber branding: Brand Building in the Digital Economy. Breakenridge speaks nationally and internationally on the topics of PR, marketing, and social media communications and is an online instructor at the University of Massachusetts at Amherst. Breakenridge has served on the board of the New Jersey Advertising Club. She is a board member of the Social Network Association and is working with the founders of the #50Shows Empowering Women movement to give women a voice and a platform through media. Breakenridge was named among the twenty-five women that rock social media by TopRank Online Marketing.

Breakenridge is the co-author of the book The Changing Media Landscape and Collaborative Technology at PR Expanded. He is also the co-author of the book The Changing PR Landscape and Collaborative Technology at PR Expanded.

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