Distilled – SearchLove Boston 2014 Conference

A story of a redesign is told by Aaron Weyenberg.

If you want to go fast, go alone. Go together if you want to go far. This maxim helps guide TED’s product decisions in service of ideas worth spreading. You will hear about how the user community is involved in the redesign of TED.

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Adam Melson is listening to his customers.

Getting to know your customers is a must if you want to drive success. By giving customers what they want and what they are looking for, you are alleviating the need for them to go out and find it elsewhere while providing an even more meaningful and engaging experience. As a fly on the wall, you will be able to absorb their needs and learn how to fulfill them with content that is linkable and worthwhile to the engines.

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All speakers need to get real.

While you hear all of our speakers give-up one awesome tip, don’t use social media. To see what is shared, you have to be there.

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Chris is building audiences with video.

It is possible to build audiences with content. One of the most powerful forms of content for audience building is video. There are concrete examples of effective video marketing campaigns and tips to make the video production process easier to understand.

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Do you know how to prioritize your local search work?

Local search can add more tasks to your workload. When you are already overwhelmed with everything else on your to do list, how do you fit in these extra tasks? He will show you which local search tasks are the most important, how long they will take, and which tasks can be pushed lower on your priority list.

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The Loyalist Advantage: How to Measure and Increase Customer Loyalty.

Customer loyalty is becoming a key differentiating factor in today’s competitive landscape. The second half of the customer lifecycle is being taken over by marketers who are expected to improve customer loyalty. How can we do that? We will be introduced to a model for measurement and how to leverage traditional digital marketing channels to increase loyalty. If you want to win in the market today, you need to invest in loyalty.

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How to build a data-driven company by Josh Braaten.

Creating insights and driving action can be difficult because of the amount of data you have. Josh will give 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 There are both short-term and strategic steps you can take to help your company make better decisions and be more data-driven.

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Slow Your Roll: Driving Results from Slow Content.

Online experiences can be fast, efficient, easy, orderly. Users click confirm too soon, miss important details, or don’t find content that aids conversion. Efficient isn’t always effective. Not all experiences need to be done quickly. Slow content strategy, content speed bumps, and surprising content types are some of the most memorable and profitable web engagements. We will look at examples of content strategy in action that demonstrates how to identify and control the pace of user experience, adding value for both our users and the businesses that engage them.

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Lessons Learned from the Creative Industry was written by Mark Johnstone.

Many people think the future is digital, but they don’t like the big ad agencies. Why not learn from people who have been doing this for a long time? Mark will show us what he has learned from other people and how it can help us in our own work.

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Log file analysis done by Marshall Simmonds.

Marshall and his team at Define Media Group have been looking at the raw data files of some of the biggest publishers. They have learned that what they have learned is applicable to all industries. Marshall is going to share those insights with you.

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Matthew Brown teaches from the herd.

If you know when to zig and when to zag, you can win. Matthew will combine industry metrics, web technology statistics, and the wealth of data available in his product development role at Moz to give you forward-looking insights.

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Rock your brand with Melanie Spring.

Building a business is dependent on having a great product or service and being able to sell it. It’s important to get your customers to feel something with every interaction. Melanie will show businesses how to live their brand. You will learn how to rock your brand and kick your competitors’ ass in the long run.

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Great marketers must be skeptics.

Some industry standards may be holding you back, even though the world of web marketing is filled with common wisdom, best practices and tactics. There are stories and examples of people who have broken patterns and found value through counter intuitive marketing. A wide variety of marketing channels will be covered in this presentation.

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Rick Backus is from content to clients.

With B2B inbound marketing at the core of its growth, CPC Strategy was able to go from a small, 4-person team to a thriving multi-million dollar agency. Rick will show how the company was able to penetrate and succeed in a larger market with their content marketing strategy. You will learn how to use inbound marketing to grow your B2B business and hear specific examples in which the content has to evolve to adapt to company growth.

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The Hunter/Gatherer is written by Rob Toledo.

The next big thing on the web is likely to be discovered by influential people. It is almost immediately lost some of its appeal when you pitch your brand to a journalist. Rob will give 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299

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Community Building in a New Social Era was written by Sheena Medina.

People are more connected thanks to social media. How can we keep reaching people in a way that brings value to their lives? We will look at ways to break through the noise and use the power of social to build an army of advocates for your cause.

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Stretching your search skills is done byStephanie Chang.

A lot of our day-to-day work has changed as the industry has undergone an evolution. The skill sets we have adopted can make us effective marketers outside of search. The session will describe how your skill sets can be used in other areas of marketing.

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The Golden Age of Digital Marketing was written by Will Critchlow.

Our focus on analyzing data has helped us drive sales. TV has taken the lion’s share of the budget and attention in the offline form of brand marketing. Digital marketers have an opportunity to grow their influence and impact as TV faces disruptive technology and business models. Will is going to give a walk through of statistics and forecasts for the future of marketing.