Carl Galletti – 2001 Greatest Headlines Ever Written

Better headlines are the most important thing you can do to improve your advertising and marketing. To study the greatest headlines ever written is the best way to do that. Unless your headline sells your product, you have wasted 90 percent of your money, because five times as many people read the headlines as read the body copy. That is 1,700% leverage. Don Belding said that selling punch in your headline is the most important thing. The difference was that one used the right appeal and the other used the wrong appeal. It doesn’t sell goods if copy is not read. It is relatively easy to write the copy if the headline is good. 50 per cent of the value of an entire advertisement is represented by the headline. Or more than 70 per cent. Or more than 80 per cent. It is not possible to evaluate it in percentages because it is the headline that gets people into the copy. He takes the first giant step on the road to that goal in his headline. The problem with advertisers and advertising writers is that they don’t appreciate how much the headline can affect the response of the advertisement. There are 2001 of them in this book. You can write it down on a 35 index card. When you are ready to create your headline, shuffle through the cards, not to copy but to be inspired. You will soon discover new ideas. You are on your way to great results. The headlines in this book are proven winners. Many of them can be easily adapted to your special needs. They will save you a lot of time. You can bring in thousands of dollars in increased profits from your advertising. It’s not necessary to struggle to come up with an effective headline. This book makes it easy, so it doesn’t have to be that way anymore. It saves you a lot of time and money trying to assemble a collection. To pick the winning headlines, you would have to study hundreds of publications. It’s a real time and money saver to have a collection like this. Better headlines will give you better results. It doesn’t matter if you are writing ads for your web pages, email, a magazine, a sales letter, or whatever, this book will inspire you to write better headlines that will multiply your results way beyond it’s small investment. You should easily be able to repay the increased profits from just one ad. You will be able to use it for every ad you write.

Proof Content