[Download Now] Dominic Coryell – Conversionxl – Referral Marketing Training

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Building & optimizing your viral channel

What this course will teach you:

• A step-by-step implementation guide to turn your existing users into new users, indefinitely
• How companies like TOMS, Bonobos, Hotels.com, Shutterly and more all leveraged their existing customers to grow their organic customer base using referrals
• “Sideways” strategies to get referrals that don’t involve you directly asking your users to “refer a friend” again and again.

This course is right for you if…

• You have existing users who like your product (measure with a high NPS)
• You currently have a referral program you don’t feel like you can manipulate.
• You don’t yet have a referral program, but have high “direct” traffic ration that must be cause by word-of-mouth-activities (WOMA).
• You were at one point excelling at referral marketing and have hit a plateau

This course is probably not for you if…

• You do not yet have Product/Market Fit (PMF)
• You have a low NPS
• You have an extremely long sales cycle with high enterprise value that has no mid/top funnel optimization points

What you’ll walk away with afterwards

• A complete five-step formula squeeze every possible referral out of your existing CRM by optimizing each of the 4 referral levers:
• Formula to find the right incentive to get users to share
• Formula to find the most valuable sharing channel
• Formula to help advocates pick the right people to share with
• Formula to get referred users to convert
• Formula to help nurture referrals
• A model to map out the referral channel and make predictions like other channels
• A referral roadmap integrated into existing marketing campaigns to maximize touch points and keep your program top of mind
• A model to measure normally intangible brand mentions

An evergreen channel will reduce CPA and increase CLTV.

Classes:

Referral Marketing

Class 1 builds a model and a referral plan.

A referral program has many moving pieces that should be planned ahead of time. This class will teach you about all of those pieces and give you a framework to build your plan using them. The plan is dependent on a mathematical model that we build to predict program performance based on the 4 levers of referral marketing.

Topics are covered.

• Overview of what makes a successful referral program, the levers and the components
• Examples of programs in the wild for different types of businesses e-Commerce, Mobile, SaaS, and marketplaces
• Mapping out the different components such as structure, placements, positioning, and rules
• Reviewing a mathematical model for referrals with a templated example
• Ending with a clear plan of action to prep for an implementation

Class 2 is about implementing your referral program.

You can either build it yourself or use a 3rd party tool to launch a referral program. We will show you how to make the decision based on your plans and in-house capabilities as well as all open-source and 3rd party options.

Topics are covered.

• what are the features in your plan and what type of technical functionality is needed to
• what are the technologies that exist (yesgraph, talkable, friendbuy, extole)
• fraud detection
• step by step integration of a program

Promote your referral program.

Referral programs will not work if they are promoted in the wrong way. In this lesson, we will cover how to show off your referral program, how to keep it top of mind, and how to use the campaign methodology.

Topics covered:

• Where are the most visible places for your referral program to be hosted (onsite and inapp)
• How can you use email to drive advocates to share
• How to use campaigns as contests and leaderboards to constantly keep your referral program top of mind.

Class 4 is about maximizing your referral program.

Compared to other acquisition activities, referral programs have 4 levers. We will learn how to maximize each lever in this lesson. We will cover how to use referrals to reach your current objectives, should they be driving revenue, driving valuable customers or reducing CAC while driving up LTV.

Topics covered:

• TOFO: How to get more people to see your offer
• TOFU: How to get more people to share you offer
• TOFU: How to get more shares per person
• TOFU: How to increase the shares value per advocate
• MOFU: How to get more engagement per share
• MOFU: How to increase the likelihood of purchases (or intended action)
• BOFU: How to get more conversion
• BOFU: How to use nurture style campaigns to increase conversions

Get Dominic Coryell – Conversionxl – Referral Marketing Training right now!
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