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The program will likely fail if you have a list of tactics. You will win if you have strategic frameworks and processes. The live course will teach you how to approach CRO.
Let’s define heuristic analysis first.
Heuristic analysis uses experience-based techniques for problem-solving, learning, and discovery. Done right, it allows you to save time and money as well as helps you find opportunities you may not see from user research.
There are many conversion frameworks, but they all start with the same goal: to enable a structured framework by which we can judge a digital experience.
No top conversion optimization agency, consultant, or specialist should operate without a framework of their own. The course will give you everything you need to build a powerful model.
Digital analytic insights can be hidden. Session replays and user testing don’t show everything.
You can set a reasonable baseline for website performance expectations, but you can also discover and uncover opportunities you may not have with other forms of conversion research.
It is another tool in a tool belt. If all you have is a hammer, all problems look like nails. You don’t want to be the only one who can collect insights.
The course will teach you proven and field-tested frameworks to draw out better insights, test ideas, and in the end, return on investment from your program.
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It is one thing to notice elements on a website that signal distraction or lack of trust, and it is another thing to make a note of them. It is another level to be able to put your notes in a meaningful way to maximize efficiency and return on investment.
We all have limited traffic. Everyone is important, big or small. You won’t be left with a massive list of would be nice items and a to-do list that never ends if you take this course.
In our first session, we will discuss pros and cons of expert evaluations. We will teach you how to amplify the positive effects of evaluation. We will go over some pitfalls of user research.
You will understand how to conduct an expert evaluation in under 60 minutes at the end of class one.
When a user lands on a website, they will ask the question, is this the right website for me?
The class will teach you how to answer affirmatively. We will discuss the shopping window analogy and how it relates to landing pages, how to qualitatively measure relevance on your landing pages, and the difference between implicit and explicit communication. We will discuss how to use confirmation bias to reduce bounce rates.
You have 50 milliseconds to make a first impression.
The class will cover how to use expected credibility, how to use cognitive biases if your brand is not very popular, and how to avoid cognitive dead-ends.
This class will show you how to find the buy button in the mind of your users. It will cover the difference between different value props and how to analyze and improve your own. We will cover psychological Triggers like motivation, urgency, and scarcity.
It is not all about persuasion. Trust and security are evaluated when navigating the web. The class will teach you how to improve upon your current state of ease and security by analyzing these behaviors. We will cover forms and checkouts, as well as how to build security and ease measures here.
Users try to justify their decisions through confirmation and rational thought. This class will teach you how to analyze and maximize everything that happens after the conversion. This will increase customer lifetime value and repeat purchases.
The biggest danger to the validity of evaluation is your own biases. We will teach you how to mitigate those negative effects, improve the validity and objectivity of your results, and how to report the results to different target groups to spark action.
There are many frameworks for prioritization that have pros and cons. The four questions you should ask no matter which framework you use and how to incorporate expert evaluations with other user research methods will be covered in this class.
You need to pass a test to get certified in Heuristic Analysis Frameworks for Conversion Optimization Audits.
You can add it to your resume, your LinkedIn profile or just get that well-earned raise you have been waiting for.
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Heuristic Analysis Frameworks For Conversion Optimization Audits are free to download.
Price: $499
Sale Page: https://conversionxl.com/institute/live-course-conversion-optimization-audits/
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