[Download Now] Michael Senoff – Hidden Marketing Assets Pro System
[Download Now] Michael Senoff – Hidden Marketing Assets Pro System
[Download Now] Michael Senoff – Hidden Marketing Assets Pro System
Product Delivery: You will receive a download link via your order email immediately Should you have any question, do not hesitate to contact us: support@nextskillup.com
$597.00Original price was: $597.00.$69.00Current price is: $69.00.
You will love what I have put together for you on this ultimate marketing consultant self help resource. It is my most complete system to date.
Even if you have no selling, coaching or business experience, each one of the resources is designed to give you the tools you need to make money fast.
1. Video Library
Now you can watch all your HMA DVD training online.As you start to watch these videos, you’ll see Richard and his students following along.
The first 6 DVDs are from the HMA Live Seminar.
You get more than 17 hours of training.
You will be able to watch these videos online.
Richard is at the top of his game. Richard is teaching a packed house of future successful marketing consultants and coaches who are students of his HMA system.
Students paid thousands of dollars to attend live training.
Richard is right there with you, showing you exactly what to do each step of the way.
There is a video about hidden marketing assets. The video is 3 hours and 37 minutes.
The second video is a training on hidden marketing assets. The video is 3 hours and 25 minutes.
There is a video about hidden marketing assets. The video is 3 hours and 34 minutes.
There is a video about hidden marketing assets. The video is 3 hours and 21 minutes.
There is a hidden marketing assets training video. There is a 132 minute video.
There is a video about hidden marketing assets. The video is 2 hours and 4 minutes.
Group training videos.
Richard is conducting a live group training for 15 business owners who want to learn how to grow their businesses using the HMA System.
Group training is a way to earn income.
If you were to do Group Training for 10 businesses, you would make $10,000 for only 12 hours of actual training work.
That is $830 per hour.
It’s great if you like speaking and teaching.
Group Training videos will show you how to do it.
Each one of your paying group training clients will have access to the pre-designed workbooks.
You can have the workbooks labeled with your name on the cover.
The group training curriculum is done for you. You can follow along as your group learns how to use the HMA System in their own business.
The business owners will love you for this training.
Dell and IBM use the same training in their learning management platforms. The same curriculum is used by the companies that don’t market their training under the HMA brand.
Many of the businesses that Richard talked to wanted his services but couldn’t afford his one-on-one fees.
Richard started doing Group Trainings with 10 to 20 business owners at a time.
Group training sessions can last up to three months.
If you like an exciting group atmosphere and don’t want to do one-on-one coaching, this group training may be right for you.
This is what you will hear and see during the training.
The Impact Of The HMA System is the first video. There is a 112 minute video.
The second video shows how to uncover your unique selling proposition for a lot more sales. There is a 75-minute video.
The video integrates the USP for a lot more sales.
There is a 77 minute video.
There is a video of a sales training workshop.
There is an 80 minute video.
Customer relationship marketing can increase sales. 60 minute video
There are marketing alliances for a lot more sales. There is a 70 minute video.
Video 7 shows customer advertising for a lot more sales. There is a 41 minute video.
There is a video about community relations for a lot more sales. 19 minute video
There is a video about one-to-one marketing. There is a 32 minute video.
There is internet marketing for a lot more sales. 54 minute video
Your set of Group Training videos will teach you how to execute the HMA training in a group workshop setting so you can teach to many rather than one-to-one.
The Group Training curriculum is done for you. You can follow along as your group learns how to use the HMA System in their own business.
2. Online System Recordings Training in Downloadable mp3 Files
With your HMA membership you will receive 25 hours of cutting edge HMA training in consulting and marketing in mp3 audio files. There is no reason you need to be glued to your computer to listen to this training. We want you to get out and learn, too. Drop these mp3 files into your iPod and go for a walk. Listen in as you drive to pick up your kids. Turn wasted time standing in line into learning time.Richard’s first live marketing consulting seminar was conducted in early 1995. Your 1995 training features Richard at the top of this game, teaching a room packed with students his system for becoming a successful marketing coach. Each student paid over $5000 to attend.
You will learn how to capture clients and create marketing systems for them. It’s like having Richard with you, showing you everything you need to know.
The introduction and foundation of the system
There is a marketing seminar.
There is a marketing seminar.
Part 1 of growing your consulting practice.
Part 2 of growing your consulting practice.
Part 3 of growing your consulting practice.
Evaluation of marketing.
Part 1 is about the unique selling proposition.
The second part of uncovering the unique selling proposition.
The USP Lev is being integrated. The current marketing.
How to close every sale seminar
How to close every sale seminar
The first part of database marketing.
Part 2 of database marketing.
The first part of the media.
The second part of the media.
Advanced Media Part 1 is the first part.
Advanced Media Part 2 is the second part.
There is a marketing audit.
The first part of community direct marketing.
The second part of community direct marketing.
You will get a full 2005 Online Training collection in mp3 format.
3. HMA Implementation Guides
This is the guts of your HMA Marketing Consulting System. It shows you the steps to executing the system for you and your clients. It tells you what to do, when to do it, and how to do it. This is the key to unlocking your client’s marketing assets.You will receive a total of ten HMA operation manuals showing you each step of capturing clients and making them profits using Richard’s systemized way of marketing, without them spending more money on advertising.
The core of the HMA System is represented by this collection. The modules walk you through the steps of the system. As you take your clients through the steps of the HMA System, you will reference these materials.
The modules were created and refined by Richard. You will be able to download and read the operations modules as PDF files.
Here is an outline of each module.
Module One: Foundation Of The HMA Marketing System (46 Pages)
Foundation
System Philosophy and Uniqueness
Actual Case Studies
Sample System Outline/Proposal
Sample Client Agreement
Fee Based Agreement
Contingency Agreement
Module Two: How To Successfully Grow Your Consulting Practice (217 Pages)
Mission Statement/USP Of HMA Marketing System Tele-Prospecting Scripts And Telephone Follow-Up Letter
Marketing Assessment Questionnaire
Marketing Presentation To Prospective Client
How To Close A New Client
How To Determine The Fee
Fee Based Direct Mail Letter/Email Marketing Brochure Ideas
Large Postcard Promoting 30 Minute Consultation Seminar
21 Page Marketing Report For Use In Prospecting
FREE REPORT: How To Increase Your Business Revenue And Profits 25%-100%
Chamber Of Commerce Endorsement Letter
Seminar Workshop On Hardcopy And PowerPoint
New Promotion Letters And Agreement For Group Training – Train The Trainer Workshops
Quick Fix Marketing – One-Shot Turn Around Strategies For 50 Different Companies
The Headline Bank – 100 Of The Top Money Making Headlines Ever Written
Other Prospecting Methods – Business Shows, Groups And Associations, Niche Marketing Vertical Marketing
Project Implementation – The Four Steps Needed To Successfully Implement This Module
How To Determine And Write A USP For Your Client
Focus Group Questions With Owner And Staff Customer Survey Questions
Competitive Analysis Matrix
Module Four: Integrating The USP And Leveraging Current Marketing For Increased Sales (136 Pages)
Overview: How To Determine A Client’s Current Selling Process
Project Implementation: The Four Steps Needed For Successful Implementation Of This Module
Implementing Follow-Up Systems
Customizing A Sales Training Workshop For Your client.
Sample Of Sales Training Workshops With The Answers – Also On DVD
Developing Packages And Value Added Services
Productivity And Sales Report Samples
Personality Profile To Identify The Right Sales People
Module Five: Database Marketing – Increasing The Value Or Worth Of A Customer And Increasing Revenue And Profit By Increasing Repeat Purchases (57 Pages)
Overview
Project Implementation – Four Steps Needed To Successfully Implement This Module
Identify And Segment Customer Base
Back-End Selling Opportunities
Sample Letters To Increase Purchases And To Reactivate Past Customers
12 Letters To Use In Follow-Up To Prospective Customers
Special Savings Certificate Sample
Module Six: Creating Profitable Media Advertising (135 Pages)
Overview
The Advertising Situation Analysis Tool The Creative Strategy
How To Do Good Copywriting For Advertising And Developing The Media Plan
50 Page Report On Yellow Pages Advertising And Newspaper Scoring
How To Write And Schedule Effective Radio Commercials
Project Implementation – The Four Steps Needed To Implement This Module
How To Use Local Advertisers, Designers, Printers For Outsource Help
Module Seven: Marketing Alliances (48 Pages)
Overview
Project Implementation – The Four Steps Needed To Implement This Module
How To Uncover Marketing Alliance Prospects
Sample Letters Of Cross Promotion, Ticket To Event Cross Promotion, Value Card Cross Promotion, And Reverse Cross Promotion
Joint Venture Sales Letters
Joint Venture Prospecting Letters
Module Eight: Community Marketing/PR (23 Pages)
Overview
Project Implementation – The Four Steps Needed To Implement This Module
How To Determine And Create Newsworthy Material About Your Client
How To Write A Press Release
Sponsorship/Contribution: How To Turn Them Into Marketing Tools
Implementing Community Marketing Efforts
How To Turn Your Business Into An Education/Teaching Business
Module Nine: Direct Marketing (92 pages)
Overview
Project Implementation: The Four Steps Needed To Implement This Module
How To Find Mailing Lists
Determining The Appropriate Lists/Target Marketing Testing The List
How To Write Direct Mail Copy
How To Get The Best Response To Any Direct Marketing Effort
The Envelope
Postage
Headlines
Urgency
P.S.
Compelling Offer
Short Or Long Copy?
What Are All The Direct Marketing Tools And How To Use The Right One!
Tele-Prospecting
Direct Mail
Email
Website
Salespeople
Infomercial
Newsletter/E-Zines
Internet Marketing (241 pages)
Overview
What Is Your Business Objective
Website Scorecard
Branding On The Web
Steps To An Effective Website
E-Commerce With Your Website
Everything in the basic membership is included with your Advanced Membership.
4) Group Training Workbooks
With this training, you’ll receive eight PDF workbooks in total. Beautifully designed, 8 1/2 X 11 with full color covers.These pre-designed marketing curriculum workbooks are totally ready for you to provide to each one of your paying group workshop clients. You may have these workbooks private labeled with your consulting name on the cover (10 sets minimum). You can order the group training workbooks in a generic form for $60 per set with no minimums.
As your clients learn how to implement all the HMA Steps in their own business, you will follow the group training videos from HMA Resource #3. This training is different from your one-on-one clients and these business owners will love you for it.
You are the implementer of the system with one-on-one clients. You become a coach with group training clients.
The marketing system is used by the U.S. Department of Commerce. The system is licensed by centers of the U.S. Department of Commerce.
The 7-STEPS training course was included in the Dell Learning System. In 2007, IBM showcased a Corporate Learning System at trade shows across the USA, including Linux World in San Francisco and Brain Share in Salt Lake City.
The International Guild of Professional Consultants has used the system to train over 2000 members in marketing and sales consulting skills.
Each set contains eight total workbooks. You will get a set of the workbooks with your HMA System. If group training is what you want to do, you only have to pay $50 per set.
You can uncover your unique selling proposition in the first chapter.
Defining Your Unique Selling Proposition
How To Determine Your Own Unique Selling Proposition
Your USP – A Definition Of Who You Are Or Can Be
Multiple Unique Selling Propositions
Four Steps And Tools For Determining And Uncovering Your USP
Preview Of Step Two
The second book is about integrating the USP for exponential growth.
Overview
Determining Your Starting Point – Your Core Sales Numbers
Managing Your Core Sales Numbers
Using Your USP To Generate More Sales
Converting Prospects Into Customers
Increasing The Value Of Each Customer
There are 26 pages of database marketing.
Overview
Capturing Customer Information
Communicate With Your Customer Base
Reward Your Customers
Referrals And Endorsements
Project Implementation
Sample Letters
There are 15 pages of strategic marketing alliances.
Overview
Strategic Marketing Alliances: Why Are They Important?
Establishing Strategic Marketing Alliances
Letters Of Endorsement
Cross-Promotions
Example Of A Cross-Promotion
There are 36 pages of custom advertising.
Overview
The Advertising Situation Analysis
The Creative Strategy
Arranging For All Copy Writing And Production
Develop The Media Plan And Arrange For The Buys
There is a community relations and PR book.
Overview
Community Relations And Publicity
Workshops, Seminars And Simple Talks
Community Involvement
Review
One-to-One Direct Marketing has 41 pages.
Overview
Types of One-to-One Marketing: Direct Mail
Types of One-to-One Marketing: Classified Ads
Types of One-to-One Marketing: Telemarketing
Getting your One-to-One Marketing Started
One-to-One Backend Selling
Examples and Final Assignments
Is your website making enough sales?
Maybe you planted your Internet stakes in the ground after building your initial website. 99% of the world’s websites are a sophisticated online brochure, if you are like most companies. It may look great, and it may be effective, but there is more you can do to improve your position.
You will learn how to in this bonus step.
Increase Market Share
Streamline Your Operations
Promote New Products And Services
Prepare Your Organization For The Future
Building Customer Loyalty
5) HMA Group and Solo Marketing Slide Presentations
24-7 “Remote Control Consulting Services” Selling Tool Selling consulting services to people who don’t want consulting can kill your motivation and eat up hours of valuable time. You should only be selling your services to QUALIFIED prospects.
The HMA System can be used to pre-sell your consulting and coaching services. There is a presentation about the steps in the HMA system.
You can send a link to any prospect in the world with internet access, and have them learn about what you can do for their business as an HMA Coach. It takes you out of the selling position until they have seen the presentation.
If a prospect sees the presentation, they are worthy of your time. Your photo, company logo, website and email address will be branded throughout the presentation. I will do all the coding and production for you.
The tool saved me hundreds of hours pre-selling by educating prospects about the HMA system. You could pay a lot of money for a selling tool like this. It is yours to personally brand the second you become an HMA Marketing Coach. It is designed to benefit you both ways.
This training is an addition to the other training on Video #3 in your HMA system. This PowerPoint presentation is different because it is web and computer based. Any prospective client or customer can view it on their own time from any computer in the world. It is also designed to train you how to conduct a group presentation. Listen in as Richard and I role-play throughout the entire presentation. Your prospects will not know that we are acting. It is realistic enough that the client can listen in and learn how the HMA system can benefit their business by the examples covered in the minute presentation.
Another way you can use this presentation is to sell the Opportunity Analysis. The presentation separates the serious clients who want to grow their business, from the ones who are not serious. After you have either taken a prospect through this presentation on your own or had them listen to the audio while following the presentation, you’ll have an opportunity to sell them a detailed analysis of their business. You can charge anywhere from $500 to $2500 for conducting a detailed “business audit” and analyzing their business in more detail. You’ll use the “HMA Opportunity Analysis Worksheet” and other questionnaires provided in your training materials.
You can follow the steps below.
Step 1 – Play the audio instructions above
Step 2 – Create a folder called “HMA Slide Presentations”
Step 3 – Download a free PowerPoint presentation viewer
Step 4 – Go to a blog and choose the presentation
Step 5 – Click on a title and enjoy!
6) Rights and Special Reports
Here is a list of all your HMA reports which you now have the reprint and resale rights to. You do not pay me any royalties, and you keep all of the profits. You can give them away for free, package and sell them to prospective clients, or use them as educational incentives.These reports will be made available for you to download in Microsoft Word and in PDF formats. These downloads are different from some of the reports that you may have seen on my site. I have removed the header and footer links leading to my site so that you may customize these reports for your specific needs.
The short footer says compliments of (your name) if you type in your name. You can have a personalized stamp or label on the back of the reports. If you do this, your prospect will call you back. The website and company name are not listed on most of the reports.
You can change this if you want, as a few of the reports have my contact information on them. The author of many of these reports is Robert Boduch.
The digital and print resale rights of these reports are granted to you as an HMA consultant. They can be used as a lead generating tool. Thousands of dollars worth of consulting advice is contained in the reports. Use them well.
1. Report No. One. There are 21 Insider consulting secrets you are not supposed to know. There are 86 pages of secrets on the subject of marketing consulting that exist anywhere.
There are transcripts.
Report 01 – Behind Closed Doors (PDF Format)
Report 01 – Behind Closed Doors (Word Format)
2. Report No. Two. The Headline Bank has 100 of the top money-making headline transcripts.
There are transcripts.
Report 2 – Power Words That Sell (PDF Format)
Report 2 – Power Words That Sell (Word Format)
3. Report No. Three. 50 different companies have one-shot turnaround strategies. If you only took the business report that you will be getting in Volume Two, you will have 50 marketing plans for 50 different businesses that you can use.
6. Report No. Six. Frequently asked questions about how anyone can write compelling, money making headlines quickly and easily.
There are transcripts.
Report 6 – Headlines Q&A (PDF Format)
Report 6 – Headlines Q&A (Word Format)
7. Report No. Seven. Classifies ads is how to get free advertising.
There are transcripts.
Report 7 – Free Advertising With Classified Ads (PDF Format)
Report 7 – Free Advertising With Classified Ads (Word Format)
There are 8. Report No. Eight. The power of unique selling proposition is why it’s important in marketing.
There are transcripts.
Report 8 – Why Your USP Must Be First In Marketing (PDF Format)
Report 8 – Why Your USP Must Be First In
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com . – Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link. – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).
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