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The Ultimate OptinMonster Review

The lead generation plugin was released last month and is already getting reviews from a lot of websites. 300 words doesn’t cut it on the WP Site Care blog. We are going. deep. This review will show how this new venture stacks up against other offerings. Help you build that email list and build it fast is its sole purpose. A strong email list is a big driver of future sales. You like sales. I can tell you that.

Does it bring anything new to the table?

Features and Usage

Optin forms are used to turn your readers and visitors into subscribers. The setup process is very simple because of the out of the box integration with the most popular email marketing services. The sales page has a lot of information. 60 second setup. I can accept that. You will want to spend more on creating forms in order for them to fit in with your site.

But Everybody Hates Popups, Right?

Feature List

The features are spread across three different pricing plans. There is a quick overview of those features.

• Create unlimited forms for use on different parts of your site
• Built-in analytics and reporting: see which type of form is converting best
• A/B testing: test different forms against each other to see which styles work best on your site
• Page level targeting: show certain forms on specific pages
• Optin types: range of different design options available depending on price plan

Maybe. This is the most important feature. The technology that separates it from the competition is the exit intent technology. According to Optin Monster, 70% of site visitors who abandon your site never return. When a user is about to leave your site, the premium priced exit intent feature will detect and launch the popup optin window.

You can use this feature to only show the sign up form when a user is about to leave your site. People who are enjoying your content can just keep enjoying it without disruptions, only those who are leaving will get the popup treatment. You still run the risk of annoying the deserters, but they were already leaving, and with 70% never coming back, they are fair game, right? I talk about readers as pieces of meat.

The exit intent technology is said to be able to detect visitor behavior and prompt them with a targeted campaign at the precise moment they are about to leave. After reading that, I put my tinfoil hat on and checked my office for bugs. The level of artificial intelligence seemed very sophisticated. Instead of using a netbot to track my movements, it looks like the plugin will detect when my mouse leaves the page area of the browser and fires up the popup. It is a good indicator of when someone is about to leave your site, as this isn’t quite the same level of mind reading I envisioned.

If you choose not to upgrade to the premium exit intent technology, or just not use it on your site, the alternative is to display the form instantly or after a delay of an interval of your choosing, which is more or less par for the course.

OptinMonster Setup

It’s very easy to set up the plugin. It was easy. The core features are included in one file, and the optional extras, which are related to the additional optin types and the exit intentFunctionality, are installed with extra files. A new menu item is added to the dashboard side menu after installation. There is a link to the dashboard and a notification area. It’s a good idea because it allows you to keep up-to-date with new features and bugs. A number of bug fixes have been released in the past month. They are serious about getting this right.

In speaking with Thomas at Pressnomics last week, it sounds like they have plans of integrating the installation of add-ons right into the dashboard, which is a huge win over uploading a bunch of extra files.

Delivery Method