Module 1

There is a buyer’s persona.

How to use the buyer persona.

Target audience and buyer persona are different.

How to find pain points, wants and needs.

There are mistakes when creating your buyer persona.

The importance of buyer personas for social media.

There are examples of buyer personas.

Module 2

Social media copywriting.

Social media copywriting tips.

How to get to know your customers.

Marketing copy that sells can be created.

Product features and benefits.

Formulas for writing.

There is humor and competitive copywriting.

How to master CTAs.

Module 3

There is an introduction to ads.

There is an introduction to social media advertising.

How to use paid advertising to your advantage.

Data analysis is important.

You can use paid ads to your advantage.

Module 4

There are content types and ideas.

A good content strategy can be created by coming up with different types of content.

When you don’t have any ideas, how to create your content strategy.

A content strategy is important.

Module 5

Social media branding.

What is On Brand?

Social media marketing.

Social media branding guidelines are needed for your business.

Social media can be used to build brand identity and trust.

Module 6

There is a social bee.

How to make a posting schedule.

There are balanced content categories.

There are best practices for posting on social media.

How to save time and win readers.

How to use the SocialBee platform to do these.

Module 7

There is a social media toolkit.

You can create and collaborate on visuals with Xara.

You can automate everything with Zapier.

URL shorteners can be used to track and convert.

There are other essential tools in your toolkit.

Some of the tools have additional special offers on them.

Module 8

There is a beginning to freelancing.

How to make money as a freelancer.

How to be successful as a freelancer.

What did nobody tell you about working from home?

What should you do about Free Work?

The best ways to get into the startup world.