Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
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Description
Eagan Heath Andrew Foxwell – Mastering Google Search Shopping Ads
Each step of the process from beginning search and shopping ads to scaling them profitably and successfully is covered in this course.
When you finish this course, you will be able to understand what success looks like when running Google Ads, how to choose targetKeywords, how tooptimization, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your
Meet Eagan Heath
- Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital .
- Agency owner for 6 years
- Managed over 100 accounts
- Over 3x average ROAS across e-commerce client accounts
- He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
- Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.
Topics Covered
There is a course outline and class Takeaways.
There are search ads on the internet.
- Why Run Pay-Per-Click (PPC) Ads?
- Account and Conversion Tracking Setup
- Connecting Google Ads to Google Analytics
- Researching and Brainstorming Keywords
- Map Opportunities
- Landing Pages
- Writing and Creating Ads
- Optimizing Ads Over Time
- Bing Advertising
- Why Run Google Shopping Ads
- How they’re different from Search Ads
- Google Merchant Center & your Shopping Feed
- Setting up your feed & your campaigns
- Optimizing Ads Over Time
Introduction
Section 1: Mastering Google Search Ads
Section 2: Mastering Google Shopping
Sale Page: https://foxwelldigital.podia.com/mastering-google-search-shopping
Archive: https://archive.ph/2vqgI
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