Gauher Chaudhry (2013) – Media Buying Sumo
Gauher Chaudhry (2013) – Media Buying Sumo
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Description
Gauher Chaudhry (2013) – Media Buying Sumo
There is a live workshop for media buying Sumo.
A line up of speakers covered the entire topic of successful media buying at a live workshop in Toronto. A transcript and powerpoint slides are included in each presentation.
Gauher Chaudhry ran 81 minutes. Competitive analysis with Mike Colella. Steve Gray ran for 85 minutes. Greg Davis ran for 78 minutes. Steve Gray ran for 57 minutes. The real-time bidding was conducted by Ratko Vidakovic. Matt Sauls ran 81 minutes. Matt Sauls ran for 39 minutes. There are questions and answers in the panel.
The first module is media buying. Successful media buying will be given the foundation by this module. You will learn about the different types of media buys and how you can start testing with a small budget.
There are different types of media buys. Direct purchase. Buy Intermediate. BuySellAds is a walk-through. There is a walk-through of BuyAds. Network buy. Video 1 of the sitescout. Video 2 from the sitescout. Video 3 of the sitescout. There is an interview with POF ads.
The second module is market intelligence. When it comes to buying media in this module, you will learn about the importance of market intelligence, which includes your customers and competitors. If you want to have a solid strategic plan, you need to spend time doing market intelligence.
There is a market analysis. The data is quantcast. There is data on the internet, such as the data on the internet called the data on the internet called the data on the internet called the data on the internet called the data on the internet called the data on the internet called the data on the internet called the data on the internet called the There is a quantcast Planner. Using mixrank Adbeat is being used.
Tracking module 3 Making your media buys successful requires tracking. The most popular tracking platforms are covered in this module.
There is an introduction to tracking. A walk-through. The walk-through is Tracking 202. IMobiTrax is a walk-through.
The fourth module is Banners. The foundation of any media buying campaign is banners. The factors that make banners successful are covered in this module.
There are Banner sizes. There are different banner types. A good banner is what it is. There is Banner Optimization. It is possible to use Fiverr. There are image ideas from the internet.
The fifth module is called Retargeting. You can remarket to lost visitors. Retargeting allows you to build a second list that doesn’t require an opt-in. It’s free to build a list that can be sold to third parties.
Retargeting is what it is. Why target? Where to place objects. Retargeting techniques are used. The sitescout is retargeting.
There is a module on mobile media.
Mobile media will eventually surpass desktop media buying in terms of inventory. Now is the best time to fully understand mobile media buying so that you can take advantage of this new advertising medium before your competitors do.
There is an introduction to mobile media buying.
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