Giles Thomas – Conversion Machine

Creating a customer theory, a deeper understanding of your customers is what Conversions is all about.

Unless you have a proven, step-by-step process in place, you are flying blind with your CRO.

Most people ask questions because they don’t have a complete conversions process.

What metrics should I be measuring? What types of data should I collect?

How do you collect and analyse data so it is accurate and actionable?

How do I plan and execute tests that will improve my business?

These questions don’t matter, I don’t know what else to say.

The strength of Conversion Machine is that it provides proven, explicit steps to increase conversion rates and profits while removing the guesswork associated with business growth.

It means that you are worried about things that don’t make sense. There is a difference at all.

You will never be able to get consistent results unless you know what you need to be focusing on.

What is the solution?

A proven, step-by-step process that shows you exactly what you need to do and how to do it. You are set once you have a plan in place.

There is nothing to figure out.

Follow the steps and do the work.

Don’t read case studies online.

One thing that really gets me going is that I am a very laid back person.

If you copy an article from a so called CRO expert, you will get the same lift.

WRONG

Tell me if this sounds familiar.

You spend a lot of time implementing a change to your online store that you read about in a case study.

You wait for the results to come in and launch the changes.

After a few days, what do you see? The graph is a conversion graph.

No conversion lift!

When you check your conversions at the end of the test, your control was the winner.

Your original design performed better.

That is when you say to yourself.

It didn’t work for my website in the case study.

When you make another change, start the process all over again.

There is no lift for conversion.

You have to throw in the towel one day.

This is impossible!

We have all been there.

The approach is known as the One size fits all approach.

You copy someone else’s case study and hope for the best.

Hope does not turn more visitors into sales.

Even though one test in ten might give you a small boost, the truth is that those kind of conversion optimization approaches see diminishing returns over time.

The longer you run the test, the less significant the difference and conversion increase will be.

There is a phenomenon called the SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA SALVAGEDATA

Your new variation is new. Nothing new and shiny.

It is not your fault.

You work hard to improve your conversion rate.

It’s hard to know where to start when you read different articles.

The one size fits all approach doesn’t get the results you deserve or your business needs, as you’ve probably experienced yourself.

There are alternatives. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The conversion increases you need can be achieved through my process.

I tried the whole approach of Read a case study, copy the changes on a clients store and see what happens

My first conversion client was a UK based marketplace app.

I thought I only needed to copy their changes because I was fooled into believing what these case studies were teaching me.

The company is no longer around anymore.

I discovered how to collect actionable data and learn about my clients customers to improve conversions even for low traffic websites, because the qualitative data collection processes you will learn in Conversion Machine work for traffic of any size.

I have tested many different CRO methodologies and discovered process that work again and again.

I have seen these process work in a variety of industries including fashion, consumer electrics, automotive and loans.

Even if you or your client are in a weird niche.

These CRO processes can be used to improve conversion rates and grow your business.

Here is what a Conversion Machine graduate had to say about my processes.