Patrick McKenzie is a hacker.

How Your Business Can Increase Sales Through Better Use of Email… Guaranteed

Hiya guys,

I write and sell software. I want better software. It was a win. Over better-marketed software. I want users to do things in their own best interests. I want to focus on the product rather than the marketing.

The world doesn’t care what I want or what you want.

This can be a little soul-crushing. Business success is based on product quality according to the engineer in me. . It is not possible to increase product quality by 10% by email. It should be impossible. To increase sales by 10%. Right? Right?

Wrong.

You can increase sales by 10% with email… if it is the right email. This gives my inner engineer existential crises all the time, let me tell you.

• Decrease churn by identifying and getting in touch with dissatisfied customers before they cancel.
• Increase conversion rates by guiding your customers through the free trial more effectively.
• Increase trials of your software by converting more website visitors into trialers, through getting permission to contact them and then educating them until they’re ready to try (and buy).
• Increase revenue by driving up the average lifetime value of your existing customer base… in ways they will thank you for .
• Increase customer happiness by educating them on how to use your software to make their lives better, answering common questions before they’re even asked, and knocking their socks off with your perceived responsiveness to their needs… while saving you time talking one-on-one.

Sending The Right Email, To The Right Person, At The Right Time

Since software companies are in the data business, our marketing would be pretty data-oriented, right? You have never worked at a software company. The sign in screen for a software company uses a lot of custom code. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Marketing is one-size-fits-none, with everyone visiting the website, reading the newsletter or interacting with the demo getting the same experience.

This is unfortunate. Our customers are unique. We can measure in many ways. First-time users of our software have different needs than customers who have been using it for a long time. The website and marketing channels treat them the same.

We have information about our customers that we use to send lifecycle emails. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it We send them messages based on where they are.

Have you had problems with the free trial? Send your customer a guide to get over the hump.

Did you not install the tracking code? Customer instructions should be sent to you.

Did you not log in yet? Tell your customer why they need to start today.

The average software company has less than 2% conversion rate on their free trials. Changing the behavior of two trialers out of a thousand would increase sales by 10%. . lifecycle emails achieve that Customers will be happy to receive our emails. The system predicted their needs and INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals INRDeals Exactly responsive to those needs. .

How WPEngine Increased Sales With Lifecycle Emails

You can charge fifty times what your competitors do if you want to. It might be hard to make that sale. WPEngine has millions of dollars in revenue and they are savvy about selling it, which is why they make that sale frequently. They were smart enough to hire me to work on a single sales channel. A timed sequence of emails is used to educate, persuade, and sell.

A speed test is offered on the WPEngine landing page. To take advantage of it, you need to provide an email address. It will load your site using a reliable third-party testing service, tell you how long it took, and give you recommendations for making it faster. There is an offer for a one-month course onOptimizing one’s site’s speed, scalability, and security on the landing page. Because this is aligned with the customer need that brings people to this page in the first place, prospects ask WPEngine for this course a lot.

WPEngine gives them more tips on making their site faster a day after the prospect signs up. They should turn on gzip. They should distribute static content over the internet. Here is how to combine and minify Javascript andCSS files. These are table-stakes for experts with engineering degrees who live-and-breathe pageload speed optimization, but they are useful for site owners.

WPEngine gives more valuable advice a few days later about scaling. If you get on Hacker News or Oprah, they will show you how to build a site that won’t blow up. She runs a TV show. It is a big deal. Her monthly active uniques are higher.

WPEngine comes back a few days later with advice on security and other topics.

The prospect’s relationship with WPEngine changes over the course of the month. WPEngine is more than just a page they landed on, it is a trusted source of expert advice. The prospect might have had time to implement some of the advice. They have seen their life improve. .

WPEngine starts selling after having educated their customer and established trust. After all, their customers are mostly businesses, and businesses only have limited tolerance for playing around with httpd.conf settings… but they are often willing to write a check to have someone take care of that for them. WPEngine spent weeks in their inbox convincing them that they are exactly that person. Huge amounts of revenue are brought to WPEngine by the drip marketing campaign.

Patrick McKenzie is available at nextskillup.com.

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