James Van Elswyk – The Testing Methodology that Saves Me Millions
James Van Elswyk – The Testing Methodology that Saves Me Millions
Digital Download: You will receive a download link via your order email
Testing is an essential to creating profitable media buying campaigns and learning to test economically can make or break your whole business. However testing is a skill that many marketers overlook. In this powerful module, Purple Leads Founder and CEO, James Van Elswyk teaches you the exact testing methodology that has helped him scale his 8 figure business on Facebook and Native Ads.
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Description
The Testing Methodology that Saves Me Millions
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Learning to test economically can make or break your business. Many marketers overlook the skill of testing. James Van Elswyk, founder and CEO of Purple Leads, teaches you the exact testing methodology that has helped him scale his 8 figure business on Facebook and Native Ads.
What Will I Learn?
In the most economical way possible, James’ module on Ad campaign Testing will teach you the exact system he uses to analyze and maximize his Facebook and Native Ad campaigns.
- How to Test Images, Headlines, and Body Text
- How to Test Audiences and Interests
- How to Test Offer and Landing Page
- How to Test with Manual Bidding
- How to Define Statistical Significance
- How Much to Spend on Testing Total and Per Variable
- How to Maintain Data Hygeine
- Handy Benchmarks for CTRs and Conversion Rates
Meet Your Trainer
James Van Elswyk is a person.
The founder and CEO of Purple leads is a media buying expert.
James Van Elswyk is a media buyer. James grew purple leads from buying media himself to 7 media buyers, and 25 total employees that buy traffic on 5 traffic sources, spending 7 figures a month in just 10 months. James loves to work with other media buyers. His biggest day in solar was over $100K, and he continues to spend big and earn big on both native and Facebook Ads.
Course Description
The exact testing methodolgy that James Van Elswyk teaches has helped his business save millions of dollars. By learning to test quickly, thoroughly, and economically, you can put your affiliate campaigns as well as your business as a whole in a better position to thrive and grow. Marketers tend to go with their gut when it comes to testing. Thousands of dollars in wasted ad spend, days of lost time and campaigns that never reach their potential can be caused by this approach.
James Van Elswyk doesn’t want you to go with your gut. He gives his methodology to test headlines, ad copy, images, landing pages, audiences and interets. Test properly and watch your business grow.
Curriculum
Section 1 is about data hygiene.
You have paid for nothing if you don’t buy clean data.
- How to name campaigns
- How to create a proper testing environment to isolate variables
- How to run a control
- Testing is not performance or scaling. Its testing – Don’t fall In love
Secton 2 is about data purchasing.
- Assume Loss – PNL loss but info Profit
- How to keep testing cheap by ordering your testing
- What KPIs to measure and their unique testing requirements
Section 3 includes data testing planning.
- How to create a testing plan
- How much should you spend and how long should you test?
- Testing with or without algo influence
Section 4 contains data analysis.
- What constitutes statistical significance
- When to prolong a test
- How to analyze results
- Winner moves on: How to advance your test
- How to verify results
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